Joe Cheal

Joe Cheal

NLP Master Trainer paradox
Joe Cheal

Joe is an NLP Master Trainer who enjoys learning new things… by exploring diverse fields of science, philosophy and psychology and then integrating these ‘learnings’.

He is the author of: "Solving Impossible Problems", "Who Stole My Pie?", co-author of "The Model Presenter" and "The Little Book of Persuasion Updated". He is the creator and editor of the ANLP Journal: Acuity.

He has a range of articles published in Rapport, Acuity and the NLP Research Journal. He is a regular speaker at NLP conferences and practice groups. His current series of Rapport articles explore 'distortions in thinking'.

He holds an MSc in Organisational Development and Neuro Linguistic Technologies, a degree in Philosophy and Psychology, a diploma in Performance Coaching, a certificate in HNLP Coaching and a diploma in Hypnotherapy, Psychotherapy and NLP. He is also an EI practitioner and a LAB practitioner.

In focusing his training, coaching and consultancy experience into the business environment, Joe has inspired others to achieve outstanding results. Since 1993, he has worked with a broad range of organisational cultures, helping 1000s of people revolutionise the way they work with others. His training sessions are often described as "humorous, thought provoking, interactive and leading to highly practical strategies".


NLP Practitioner

Trained by Richard Bandler

NLP Master Practitioner

Trained by Richard Bandler

NLP Trainer

Trained by Richard Bandler

Specialist skills

  • Business Coaching
  • Change Management Strategies
  • Confidence Building
  • Health and Wellbeing
  • Limiting Beliefs
  • Motivation
  • Presentation Skills
  • Relationships
  • Stress Management
  • Team Building

Training offered

  • Introductory
  • Diploma
  • Practitioner
  • Master Practitioner
  • Trainers Training
  • Specialised Workshops

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I am yet to post any courses/workshops. Please check back later.

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A review by Lin Bridgeford

After several brushes with NLP over 30 years I was delighted to be recommended to Melody Cheal at GWiz Training. I was immediately struck by her professionalism, her grounded approach and mostly by her impeccable ethics.

I was also thrilled to discover that GWiz offers a modular option for the Practitioner and Master Practitioner courses, making it easier to fit in with my work schedules.

The content of the courses is well structured and clearly presented, with practice sessions well prepared for by watching a demo before working in small groups. The teaching style makes learning seem effortless, yet a great deal of information is imparted in a relaxed way.

I have thoroughly enjoyed the courses, which are great fun at the same time as being potentially deeply serious, where appropriate. Melody has the ability to adapt her style, techniques and manner as required by the situation facing her. Melody and Joe are a quality team and excellent motivational inspirers, guiding and aiding change.

The skills gained on the courses are a definite asset to my working and personal life and relationships. Melody has helped me personally in private sessions, which are also great opportunities for learning. I have also been fortunate enough to assist on NLP101. I have the deepest respect for Melody and Joe and their work and regularly recommend Gwiz as a centre of excellence.

Roger Stevens

A review by Roger Stevens

A few years ago I started a journey to banish negativity and embrace positivity. To this end I ordered a book by Dr Steve Peters The Chimp Paradox, although not yet in print, it took 14 months to arrive. In the meantime the name Anthony Robbins popped up so I read two of his books which lead me to an interest in NLP. I found that four or five years earlier I had brought a book by Hall and Bodenhamer 'Manual for the Brain Volume 1' and had not yet read. I tried to read it after Tony's books but couldn't get a grasp of the text.
I was about to visit my grand kids who live 220 miles away and I discovered Gwiz who where doing a free introduction to NLP (NLP 101) 70 miles from where they live. I signed up and went and wasn't disappointed. The next steps in the process where the Diploma ( 2 days), Practitioner ( 7 days) and finally Master Practitioner ( 9 days). I signed up for all of these. I could have found trainers closer to home and perhaps been more cost effective but in the long term their training instilled in me NLP. I now have to take massive action and apply it for the benefit of others.

You might ask why travel over 200 miles for training, well to be precise it was well worth it. The first thing that strikes the attendee is the venue, the warm atmosphere and the small class size and of course Buck and Remus. There was great support available for getting processes right first time. Each process was taught using examples, demonstrations and individual practice the Gwiz team where always on hand to help and guide throughout this process they made it fun and extremely enjoyable. In all of their teachings you felt their passion, knowledge and enthusiasm for the subject.
I have no hesitation in recommending the Gwiz team for training.

Joe Cheal
Always ready to help, very approachable, enthusiastic with an extreme passion for the subject and helping others.

Following my involvement with the Gwiz team I am changed to the positivity I was seeking.

A review by Sandra Godman

Having trained with Joe on Practitioner, Master Practitioner and a number of practice groups in between I continue to be amazed by his ability to weave words. Story telling, anecdotes, nested loops, and even the simplest presentation are so engaging and fun that you learn without even realising it. But it's not all fun - with an incredible memory and understanding Joe explains the science behind the theory, behind the technique, in a way that makes it relevant and easy to digest.

I thoroughly recommend Joe.

A review by Susan Botfield

Joe continues to amaze me in his quest for originality in all his training, offering a fun environment for training that makes learning easy. I have also completed Negotiation Skills and Change Leadership with Joe which enhanced my working style and coaching opportunities. Rock on!

A review by Adam Evans

As someone new to NLP, Joe's exciting and playful manner is a boon. His joy at teaching and enthusiasm for language with the importance of each word and how it is said is obvious. His creative, expressive, dynamic presentations skills make learning all the more fun and much easier. He grasps the level each person is working on and adapts his style to their needs in that moment, moving through each intervention fluidly. Clever, playful, passionate man with knowledge deep enough to work personally or on an organisational level.

A review by Karen Chamberlain

I have recently completed the NLP Practitioner with Melody & Joe from the GWiz Learning Partnership and highly rate this experience.
G-Wiz came recommended to me and I was not disappointed - Joe has an amazing knowledge of NLP, particularly in the `business' world which was great to have context and examples of application. Joe has a great sense of humour and has an art of lightening heavier topics, and his passion for NLP is apparent.
I was amazed at how I felt `sad' as our 7 day intensive journey came to an end, which for me was a great indication that this had been so worthwile -both professionally and personally. Melody and Joe compliment each other well with their different strengths, experiences and personailities, which made it a great experience. Thank you!

A review by Wendy Strohm

Just undertaken NLP Practitioner training with Joe and the GWiz Learning Partnership. Joe came recommended to me via other colleagues and I have thoroughly enjoyed the training. Not only has Joe taught me to help others explore their own positive resources, but he has also helped me towards greater self-awareness and broken a habit of procrastination.
I look forward to a long professional relationship with Joe via his business.
Simply - I highly recommend Joe!

A review by Jane Lloyd

I have received training from Joe on numerous occasions, including NLP Practitioner, NLP Master Practitioner along with several Practice Groups and Seminars.

Quite simply, Joe has a brain the size of a planet and I still have no idea just how he fits so much knowledge into it! Joe effortly blends his encyclopaedic knowlege with his immense sense of fun, creativity and love of amateur dramatics, resulting in you learning loads whilst splitting your sides with laughter. Far from being frivolous, this gives you fabulously effective 'hooks' on which to hang your learning, making recall so much easier.

I now can't think of Nesting Loops without smirking at the memory of Joe demonstrating his early experiences of horse riding. Trust me its a classic . . . but you'll have to book onto the NLP Master Practitioner Training to see it!!!

This is the personal page of Joe Cheal who is accredited by ANLP.

Joe Cheal is a partner in the GWiz Learning Partnership and a co-founder of the Positive School of Intrinsic Neuro-linguistic Psychology (PSiNLP). He first qualified in NLP in 1993 and is now an NLP Master Trainer. He regularly co-runs Practitioner, Master Practitioner and Trainer's Training. He has also been an organisational L&D consultant since 1993.

Joe has a desire to advance and enhance the field of NLP, both in its applications and credibility. He is the creator and editor of Acuity: The ANLP Journal and is a regular contributor to Rapport magazine. His MSc dissertation findings have also been published in the Current Research in NLP Journal.

The Positive School of Intrinsic Neuro-linguistic Psychology (PSiNLP) is a joint venture with Melody Cheal and Julie Silverthorn. Intrinsic NLP (iNLP) is an integration of Traditional NLP, Humanistic Neuro-Linguistic Psychology and Positive Psychology. For more information, see

"Intrinsic NLP recognises that every life has a positive intention/drive (or set of positive intentions) and when we connect with our intrinsic core we are able to tap into that drive.  We believe that we all have value and worth and that when we recognise that in ourselves and in others we are able to facilitate positive change in our own lives and in the lives of those we come into contact with."

The GWiz Learning Partnership ( is a consultancy that specialises in inspiring the natural potential of organisations, leadership, management and individuals through OD, L&D and Executive Coaching. They work with clients from a broad range of sectors and are heavily involved with the CIPD (Chartered Institute of Personnel and Development). They aim to work in partnership with their clients, enhancing the profile of leadership, learning and development in their client's organisation. The GWiz Learning Partnership offers a range of consultancy services including: 

·         Change management, OD and L&D consultancy

·         Corporate training courses

·         Executive coaching and skills coaching

·         Facilitation

·         Team development

·         Myers Briggs profiling and Emotional Intelligence testing

·         ILM accredited qualifications

·         Qualifications in NLP

Some recent comments about Joe and his approach:


“When somebody is that good at what they do, they make it look effortless. I am not one to get over zealous regarding feedback but this trainer was superb! Dealt and managed with aplomb everything thrown in his direction, whilst delivering great content that was made easy to absorb. Very professional, without coming across over professional if you know what I mean.”


“The best trainer I have had on any course!  Knowledgeable, interested, genuinely helpful.  His style and delivery was spot on and created a very relaxed and open climate where we could ask questions and feel safe to raise issues.”


“I really enjoyed your fun and relaxed style - really good approach - one of the best I've seen for NLP.”


“As a trainer, he is second to none. He facilitates, encourages and establishes the environment and atmosphere in which learners can learn and delegates can develop. Among the qualities that set Joe aside is the leading by example, the pastoral care and unflinching dedication to the ethical use of disciplines such as NLP.”


“Joe is a fantastic trainer - I felt at ease straight away and his methods of learning are very interactive and enjoyable.”


"Joe is an excellent combination of Dr Who and Eddie Izzard in presentation style, so made the content fun and accessible."


“Great guy, knew his subject. Easy to learn from.”


“Very good trainer able to keep a range of learning styles and interest levels happy.”


“The trainer did a fantastic job of running this course and I learned a great deal from him.”


(Said of Joe & Melody together:)


“Thanks to the fantastic trainers for their 'pumped’, energised, dynamic, joyful, motivated, passionate, fun & fantastic, personal.......................professionalism.”


“You both obviously know what you're talking about and are able to explain clearly and eloquently. You appear to effortlessly keep things to time, covering all the work but retaining an element of fun in everything. And you’re always able to add additional information based on the particular interests of the group.”


“I really do love the stuff you guys do – you’re nice people to have on the planet!”