John Cassidy-Rice

John Cassidy-Rice

NLP Courses by John Cassidy-Rice
John is an International NLP trainer.

You can find a range of NLP resources at

Which Include:

NLP Videos

NLP Podcast

NLP Articles

NLP Newsletter

We also have a free PDF on the 5 Pillars To Building a Profitable NLP Practice

We also offer the suite of NLP training:
NLP Practitioner
NLP Master Practitioner
NLP Train the Trainer
and if you would like to become an NLP Master Trainer please contact us.


NLP Practitioner

Trained by Richard Bandler

NLP Trainer

Trained by INLPTA

Specialist skills

  • Breakthrough Sessions
  • Business Coaching
  • Change Management Strategies
  • Confidence Building
  • Limiting Beliefs
  • Memory Strategies
  • Motivation
  • Phobias
  • Sales
  • Sports Performance
  • Stress Management
  • Team Building

Practice/Training Locations

London Manchester Birmingham Bristol Chichester Egypt

Training offered

  • Introductory
  • Diploma
  • Practitioner
  • Master Practitioner
  • Trainers Training
  • Specialised Workshops

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A review by Simon Taylor

I have studied with John on two other occasions, achieving my NLP Diploma and more recently, the NLP Practitioner Qualification through his Company.

My journey with John started on his Introductory Course, and I found the results incredibly beneficial, so I pursued NLP further.

I have now started the NLP Master Practitioner with John, and the course is excellent, and full of rich content.

John is a fantastic Trainer, Mentor and Coach - The materials, course content and delivery of said courses are exceptional.

I would highly recommend John, and hopefully you will attend one of his Courses soon.

A review by Rob Jones

I researched a NLP Trainer for several weeks before opting for John, whose ethical approach and sheer value-for-money, together with the take-aways and ready-to-use content of the free Level 1 2-day course, swayed my decision which I have not regretted since - he is to be thoroughly recommended.

I have not yet reviewed any books.

This is the personal page of John Cassidy-Rice who is accredited by ANLP.

Neuro Linguistic Programming

is a remarkable technology that unlocks many of the secrets of how the brain programmes itself. Once you learn thses patterns, you’ll be able to do what the most influential people across history have done. And our brand new and enhanced Neuro Linguistic Programming (NLP) Practitioner Course can absolutely help you unlock this true Potential.

NLP Practitioner Package One:

This years offer £1950 includes Full Training, Manuals, Handouts, Assessment and Certification. You can also spread the full cost over 12 months

“…the most important synthesis of knowledge about human communication…”?
- Science Digest


This program will certify you as a Practitioner of Neuro-Linguistic Programming. NLP is a methodology for modelling excellence in human behaviour.

Initially created in the 1970′s by Richard Bandler and John Grinder, NLP has consistently explored and duplicated the behavioural processes of individuals who effectively create results in their lives.

The discoveries made from the methodology of NLP have led to techniques that are used in therapy, business, health and education. NLP is a very practical approach to human behaviour. It is primarily focused on how to operate your own mind and body to create what you want in life. In this certificated course, you will be presented with skills that you can use in your own life for generating successful results, and tools for helping others attain their goals, dreams and aspirations.

You will learn a set of skills that can be the foundation for all the goals in your life. We will take you to the roots of understanding and behaviour. Before NLP we had explanations as to why we act in certain ways. Since NLP we have the understanding of how we act in those ways. Throughout this training you will uncover and work with the processes that precede behaviour. You will learn the very fabric of thought and action. It is often said that NLP has made the greatest contribution to the behavioural sciences in the last 30 years. Become a Certified Practitioner of NLP and become your very best!

“It has been a very interesting journey. The tools we can use and take forward and develop further. It has also increased my motivation to learn more and I can’t wait to start the next level of NLP Practitioner

When you bring your conscious mind and unconscious mind together truly magical things can happen… through our NLP Practitioner course we will show you the tools and techniques to make them work together to enhance your world.

Make a Difference-Make a Name-Make Money


The only sure investment you can make; is in yourself

The NLP Practitioner gives you all the core NLP skills in a highly practical way so you can naturally integrate the NLP skills into your life.

You will have a deep understanding of Values; you will be able to recognise different values not only on an international, national and local level but you will be able to define the values of business and individuals. This is one of the most thoroughly researched value systems you will come across. This would normally be a Master Practitioner level subject, however, we feel it is so important for you to understand we include it at Practitioner level.

You will own the NLP language and be able to use it in your everyday life:

• Using conversational hypnosis
• Using natural conversation to facilitate change in others
• Learn to embed idea’s, learning’s and suggestions in peoples’ minds
• Learn to be precise with your questioning skills
• Able to track beliefs through language
• Use language to influence and inspire others
• Notice patterns in language and how to motivate others using their own language patterns

Learn how to model someone’s thinking process’s through their language and then install it in self and others. This one field can accelerate every area in your life by having the skills to start to learn human excellence for your self.

Learn negotiation skills, the keys to getting agreement. This also forms the basis for being able to control any conversation.

You will also learn how to create a revolution in any industry; you could go down in history as someone who changes the world. This is how people like Henry Ford, Einstein, Richard Branson and Edison did it.

Remove negative states in self and others

Change limiting beliefs with ease

Dramatically reduce conflict in your life by gaining an understanding of how others see the world… and why they act the way they do.

Learn to objectively view and analyze your actions… so you can coach yourself to new choices and better results

Rid yourself of mental blocks that are inhibiting your performance

NLP Master Practitioner

Wow, at this level we move into modelling human excellence. The in depth skills of modelling are learnt on this ANLP NLP training. The Modelling Project you do at this level could form the foundation of a book, a new course, training programme or just transform the way you do business.

Have you ever wondered how some sports stars, business leaders, public speakers, or actors are so superb at what they do? So polished? So consistently and comprehensively awe-inspiring? You will learn the techniques that they use to achieve their advantage. Modelling is the art and science of recognising, studying, mirroring, and implanting those very behaviours in yourself, your loved ones or your clients. Wow! Just imagine what you could achieve with that…

Ask a skilled and talented person how they do what they do and they can rarely explain it because talent is typically unconscious.

Talented people will sometimes tell you what they think they do. Our goal is to find out what they actually do, which is very rewarding for all involved.

NLP Master Practitioner certification requirements

The NLP Master Practitioner Package 2 which includes the NLP Practitioner
Cost £4,200 includes Full Training, Manuals, Handouts, Assessment and Certification (if you wish to book the NLP Master Practitioner as a stand alone course please click here)


    • NLP Practitioner
    • 12 days Master NLP Practitioner
    • In-depth Modelling Project
    • Time Codes Training
    • Accelerated learning skills
    • Presentation skills
    • The ability to retake the NLP Master Practitioner as many times as you wish
    • Full lifetime support
    • Personal one to one feedback
    • Spread the cost over 12 months

      We consider we run one of the best modelling projects that you find anywhere in the world. You will be asked to identify a skill you would like to learn, you then run our in-depth modelling process to identify a universal model. You then install in yourself and install in others.

      Some recent models have included: sports, trading, magic shows, cooking, rifle shooting, public speaking, writing, golfing, overcoming extremes difficulties, leaderships in schools and exceptional customer service.

      Run just once each year because of the depth of support we offer you, the 10 day NLP Master Practitioner will see you adding to, shaping, and enhancing the overall world of NLP. You literally have the potential to make a difference to the world, and with our introduction to modelling you could build the foundations of a best-selling book, a must-attend training course, or simply just seize a supreme advantage in your business or career.

      Because of the high standard of the modelling projects, in the next couple of years we will be publishing a book on NLP modelling and offer you a chance to be included in the book once you have completed the Master Practitioner. (depending on the standard of your modelling project)

      You will also study the Advanced techniques in NLP which have been developed over the years

      Of course it’s not for everyone. NLP Master Practitioner will stretch, challenge, and test you in a way that no other course or training will ever have done before. Taking this journey will pull together your knowledge of NLP principles and methodology. It will help you understand its practical and theoretical applications. And it will most certainly change you and your outlook much more than the NLP Practitioner.

      Hugely powerful, the tools you’ll learn will help you change beliefs easily and effortlessly using a conversational style, release negative emotions and help clients heal. So, whether you’re looking to free yourself, your loved ones, or your clients, or seeking to give you the ultimate advantage in life, our NLP Master Practitioner course can help you achieve it.

NLP Train the Trainer Programme, exciting new program designed to create leaders within NLP

Would you like a career in NLP, Coach training, and Personal Development or as a Public Speaker? Then this NLP Train the Trainer is the course for you; it is also highly desirable programme for In House trainers looking to extend their skills. During the training you will receive unlimited support from the trainers.

  • Training over 6 months, two days each month
  • Personal Development Plan
  • One to One mentoring for at least two years
  • Opportunities to speak and train
  • Coaching to help you write a book
Book your place on the NLP Train the Trainer Today

Once you have completed the live NLP Train the Trainer, we will then design the training around you. You may want to fast track your learning or you may want to spread the course over 2 years. This means you can do this part time to fit around you life.

On the course you will learn: • How to build a trainers identity
• The keys to charismatic speaking
• Design humour into your training
• Multi level communications skills
• How to pre-teach information
• Holding people’s attention (this will surprise you)
• How to build credibility so you are seen as an authority in your subject

 You will have stage presence based on the tools and techniques Hollywood actors/actress’s, TV personalities, world-class public speakers and musicians use.

You will learn course design that international NLP trainer’s use.

• The four questions, which, if you don’t answer in your training will result in people not listening to you.
• How to sequence information for long term results
• How to engage all the senses
• How to manage time and create time distortion
• When to use examples that deepen learning
• Where to find stories, how to developed stories for multi level learning and what stories to avoid
• How to use Meta programmes/motivational patterns in your teaching

As part of your NLP Train the trainer, you will also be offered one to one mentoring for up to two years. You will also have the chance to develop your speaking skills in front of live groups, moving towards running full training courses.

You will be offered feedback at different times (please note that this is not automatic, you have to reach a standard of confidence and ability before you are put in front of a group).

You will have the opportunity to write a book; this means we give you a template, coach you and have the book edited. You will then be offered advice on publishing and in some cases we will jointly publish the book with you.

If you wish to apply for the NLP Train the Trainer programme there is an application form and interview before you will be accepted onto the course, we reserve the right not to accept ‘just any one’ onto the course.

The first step is to arrange a chat with NLP Master Trainer John Cassidy-Rice, please email with your phone number and state that you would like to talk about the NLP and Coach Trainer Programme.

The Accreditation Process for the NLP Train the Trainer • Attend the NLP Practitioner and NLP Master Practitioner or be certified by a recognsed NLP company
• Review 25 books on NLP and related topic from the list provided
• 25 hours of one to one work with written evidence
• 40 hours of training to groups of 6 or more with written evidence
• Submit lessons plans
• Write a 5000 word thesis on multi level training
• Submit written test
• Pass two practical assessments at NLP Practitioner level