Bill Agnew

Bill Agnew

Bill Agnew is an experienced consultant, trainer, coach & mentor, the director of Ultimate Performance Coaching & Development Ltd and an Associate with Performance People.

Bill has an honours degree in Sport Science and is a certified NLP Master Practitioner and holds a  Level 7 Diploma in Executive Coaching and Mentoring with the Institute of Leadership and Management (ILM).  He is responsible for sales consulting, ACT training delivery, and performance coaching & mentoring and has a wide range of sports coaching & outdoor activity qualifications.

Whether working one-on-one, facilitating an executive team or communicating with a wider audience, his engaging and enthusiastic style helps people raise awareness, generate responsibility and take real action. 

Performance People

Performance People are a niche consulting company: passionate about people & dedicated to people performance. As specialists in the areas of performance, learning, communication & change, they offer a powerful range of services & solutions with which to help organisations unlock their people potential & maximise their people performance. They work in a number of business areas, with people at all levels, and enjoy long-term consulting relationships with a wide variety of clients.

Performance People are an approved Institute of Leadership & Management (ILM) centre and Enhanced Learning Credit (ELC) provider. They are also accredited by the Association for Neuro Linguistic Programming (ANLP), the American Board of Neuro Linguistic Programming (ABNLP), and the International Neuro Linguistic Programming Trainers Association (INLPTA). As such, they are able to offer certificated trainings in Attitude Change Technology (ACT) and Neuro Linguistic Programming (NLP), alongside ILM professional qualifications in Evidence Based Coaching & Mentoring at Levels 3, 5 and 7, and Coaching Supervision at Level 7.

Performance People have worked extensively within Defence on a variety of Ministry of Defence (MOD) contracts to become respected Subject Matter Experts (SMEs) in the areas of coaching & mentoring, transformational leadership, and organisation development. As ex-Servicemen themselves, they have a true understanding of the Service mindset, a great respect for the Service ethos, and a real passion for helping Service people get the very best from themselves.

Enhanced Learning Credits (ELC) Scheme

The Enhanced Learning Credits (ELC) Scheme is a Ministry of Defence (MOD) initiative to promote lifelong learning amongst members of the Armed Forces. It provides financial support in the form of a single up-front payment in each of a maximum of three separate financial years. Whilst there is a minimum personal contribution of 20% for any training course attended, depending on the level of eligibility the scheme will contribute up to £2,000 per year (up to £6,000 in total) towards a member’s learning development. Performance People are proud to be an approved Enhanced Learning Credits Advisory Service (ELCAS) provider


NLP Practitioner

Trained by Performance People

NLP Master Practitioner

Trained by Performance People

Specialist skills

  • Leadership and Management
  • Motivation
  • Personal Development Coaching
  • Sports Performance

Practice/Training Locations

UK wide

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