Joe Cheal

Joe Cheal

Joe is Lead Imaginarian and Trainer for Imaginarium Learning & Development and has been involved in the field of management and organisational development since 1993

ANLP Roles



Joe Cheal is the NLP Specialist Envoy for Organisational Development and is the Editor of the ANLP publication Acuity.

Joe is the Lead Imaginarian and Trainer for Imaginarium Learning & Development. He has been involved in the field of management and organisational development since 1993. Since that time, he has personally supported over 12,000 people through training, coaching, mentoring and consultancy. He has worked with a broad range of organisational cultures across many sectors (from SMEs to corporate) including: manufacturing, engineering, construction, pharmaceutical, energy, telecoms, financial, retail, food, education, charity and public sector. He is also a mentor for the University of Sussex Business School.

Joe first trained in NLP over 25 years ago and is now a Master Trainer. He uses NLP as an organisational tool as part of a broader set of management applications. As well as using it in training, he also utilises the principles in pattern finding, strategies and model making. He has developed a range of organisational development models, most of which have been published in Rapport Magazine, the peer reviewed journal Acuity and Current Research in NLP.

He holds an MSc in Organisational Development and Neuro Linguistic Technologies (his MSc dissertation was an exploration into ‘social paradox’), a degree in Philosophy and Psychology and diplomas in Coaching and Psychotherapy.

He enjoys learning new things… by exploring diverse fields of science, philosophy and psychology and then integrating these ‘learnings’. He is the author of ‘Solving Impossible Problems’, ‘Who Stole My Pie?’ and the co-author of ‘The Model Presenter’, ‘The Relationship Dance’, ‘The Little Book of Persuasion’ and ‘The Little Book of Resilience’. He is also the editor of ‘Powered by NLP 1 & 2’ and the ANLP journal ‘Acuity’.