Member Profile Imagine visiting a busy fruit and vegetable market. One stall is clearly presented, with full boxes of fresh produce, visible prices... Back to Making the Most of Your Membership Share Tweet LinkedIn Pin Why does my member profile matter? Imagine visiting a busy fruit and vegetable market. One stall is clearly presented, with full boxes of fresh produce, visible prices and helpful information about what is available. The stallholder is approachable, and it is easy to see why you might choose to buy from them. The next stall has mostly empty boxes, no clear signage and very little information about what is being sold. Which stall would attract your attention and earn your confidence? Your ANLP member profile is your professional market stall. It is your opportunity to show potential clients who you are, what you offer and how your services may help them. At present, only around 25% of ANLP members have completed their profiles. This makes it challenging for ANLP to promote the breadth, experience and specialist services available across our professional membership. We can promote NLP and direct visitors to our professional directory, but when most of the “market stalls” are empty, visitors cannot easily see the expertise available to them. Completing your profile supports your own professional visibility and helps ANLP present a stronger, more credible picture of professional NLP. What could my profile include? Your profile should provide potential clients with enough relevant information to decide whether you and your services may be right for them. This could include: a professional and current photograph a clear description of your services the types of clients or organisations you work with the challenges, goals or outcomes you commonly help with your areas of specialist knowledge or experience links to your website and relevant social media accounts appropriate case studies and client reviews clear contact information Use Second Positioning to ensure your profile focuses primarily on the needs of the people reading it. Qualifications and experience are important, and potential clients will also want to understand how you may be able to help them. Avoid using most of the available space to describe your own professional journey. Instead, explain the challenges you work with and the outcomes your clients are seeking. For example: “Welcome to my ANLP profile. I am [name], an NLP [Practitioner/Master Practitioner/Trainer/ANLP Accredited Trainer], and I have been working with clients for [number] years. I specialise in helping people develop greater confidence in situations such as public speaking, interviews and workplace communication. I work with clients to identify the patterns that may be holding them back and develop practical strategies that support lasting change. I also work with people who would like to stop smoking or develop a more positive relationship with food and nutrition. You can find further information in the case studies and client reviews on my profile. You can also visit my website or social media pages using the links provided. Please contact me by email or telephone if you would like to discuss what you want to achieve and whether my services may be suitable for you.” This is only an example. Ensure your profile accurately reflects your certifications, experience, professional scope and the services you provide. How do I complete or update my profile? Follow the short How to Update Your Profile video in the How To Guides section. The guide takes approximately 90 seconds and shows you how to: upload or change your photograph add or amend your profile description update your contact information add links to your website and social media accounts review the information displayed to potential clients Before writing your profile, consider the following questions: Who do I most commonly work with? What challenges or goals do they bring to me? What services do I provide? What experience or specialist knowledge is most relevant? What would help a potential client feel confident enough to contact me? What is the next step I would like them to take? Answering these questions will help you create a clear, relevant and client-focused description. You can, if you prefer, use the guided questions to help you create your profile content more easily. You also have the opportunity to add a short introductory video. What difference will completing my profile make? Return to the market stall analogy. A full, well-presented stall gives people a reason to stop, look and begin a conversation. An empty stall gives them very little reason to remain. A completed ANLP profile can: help potential clients understand what you offer improve your professional visibility showcase your specialist skills and experience encourage more visitors to open your profile support confidence through case studies and client reviews make it easier for people to contact you demonstrate how much you care about the work you do Your profile is also part of ANLP’s collective professional presence. The more complete profiles we have, the more effectively we can demonstrate the range, depth and geographical reach of professional NLP services available through our membership. Your profile is your professional shop window. Make sure it accurately represents the value you offer. Act Now - Complete your profile today Take a few minutes to review your ANLP member profile and make sure it reflects who you are, what you offer and how potential clients can contact you. Watch the How to Update Your Profile guide, then log in to your dashboard and complete or update your profile. A stronger professional directory benefits every member. Help us show the full breadth of expertise within the ANLP community by making sure your profile is complete.
