How you can Supercharge Your Coaching: Why NLP and Neuroscience enhance every kind of coach approach

A 60-minute live session with Ian McDermott and Professor of Applied Neuroscience Patricia Riddell, bringing together decades of coaching practice and the latest evidence on how change actually happens in the brain. Not a sales pitch. Not a teaser. Practical insight you can take into your very next session.

What we'll explore

• Why your coaching already works - the neurological and psychological mechanisms behind what you do, brought into the open, so you can work with them deliberately rather than relying on instinct alone
• The moments that matter most - how to recognise when a client is genuinely open to change, what's happening beneath the surface, and how to make the most of them
• NLP techniques that neuroscience now backs - practical tools you can bring into your next session, with the evidence base to use them with confidence
• What the latest neuroscience tells us about lasting change - and the coach's role in creating the conditions for it
• Why this enriches every coaching philosophy - whether you're person-centred, solution-focused or systemic, this isn't another approach to learn, it's a deeper understanding of the one you already use
• What separates good coaching from transformational coaching - the subtle but significant shifts in how you listen, respond and create the conditions for lasting change

You didn’t become a coach to follow a script. You did it because you’ve seen what happens when someone finally thinks differently about their situation, and you wanted to be part of creating that.

So what changes when you understand, at a deeper level, exactly why those shifts happen? Not as theory, but as something you can recognise and work with as it unfolds in front of you. That’s what applied neuroscience is. It doesn’t replace your judgement or ask you to abandon the approach you’ve spent years refining. It sharpens what you already do, and gives you the evidence to trust it.