Brand NLP Rapport Archive Provoking Debate Brand NLP Rapport Issue 59 Publication Date July 28th 2018 Authors Jonathan Goldsmith Get two NLPers in the room together and eventually the topic of 'How do we change the way that NLP is perceived?' will come up. This topic was prevalent at the Alicante NLP leadership summit in January. This led to a discussion on seeing NLP as a 'brand'. How can we learn from other brands that have worked to change their public perception? Provoking Debate To access the rest of this article, you need to use 1 credit ANLP members get complimentary credits that can be used for purchasing from the Rapport archive - a collection of more than a 1000 high quality articles written by some of the leading voices in the field of NLP. Non-members can buy Rapport credits via the ANLP store. JOIN ANLP BUY RAPPORT CREDITS If you have already purchased this article, you can log in to access it
