Membership Benefits - Credibility and Professionalism

ANLP Membership offers tools and resources for demonstrating your credibility and professionalism so that potential clients are reassured that they are hiring a consumate professional.

Membership Benefits - Credibility and Professionalism

ANLP membership gives you tools and resources to help you to demonstrate and add to your credibility and professionalism, so potential clients can evaluate your services and be reassured that they are hiring a professional and ethical NLP Provider.

As an NLP Professional you know that first impressions count, especially visually, when it comes to building trust and relationships with potential clients. Here are some tips to get the best out of using the ANLP logo on your marketing collateral and website...

 

This is YOUR shop window on the ANLP site. The more complete it is, the better the chances of someone finding you on our website. You can edit your profile whenever you want and add those all important details to really add to your credibility and professionalism, as well as promote your services to potential clients.

 

You can display this certificate in your business premises and tell clients, without even saying a word, that you belong to the Professional and Independent NLP Association and so they can read about your pledge to best practice and quality services. The ANLP certificate demonstrates that you have met or exceeded our criteria of acceptance and that you represent the best practices in NLP delivery.

 

Your adherence to an independent and external NLP Organisation's Code of Ethics demonstrates commitment to ethical and quality provision of NLP.  ANLP Members walk the Code of Ethics talk.

 

In the rare event that a member of the public has cause to complain about an ANLP Member’s conduct or service, the ANLP Complaints Procedure is in place to give them, and you, additional peace of mind.

 

The Professional Standards module on your dashboard can be used by you as a demonstration of your professionalism and credibility, as well as a marketing tool to enhance your services.

 

What better way to add to your credibility than by having client reviews on your profile

 

ANLP offers you many routes to best practice guidelines through Rapport articles, your Members Updates and by providing a series of templates and resources for members to download for use within their own business practice.

 

As a member of ANLP, you have opportunities to raise your own credibility and professional standing by submitting articles for publication in both Rapport (published quarterly) and Acuity.

 

Members Logos

All ANLP Members from Professional upwards have access to the Members' logos…chosen by the Members for the Members!

As a consumer you want to see and be reassured that you are getting "quality" when making an important decision. And, of course, this search for a “quality assurance seal” applies when people are looking for an NLP provider.

Using and displaying your ANLP Members Logo visually demonstrates your commitment to credibility and professionalism by showing that you belong to your Professional Body, which is an impartial and independent NLP Association. This enables you to give potential clients peace of mind when choosing you as their NLP Professional.

You can put your Members Logo in a number of different places so you can shout your message loud and proud that you are an NLP Professional, using NLP in a responsible, ethical and congruent way.

Use your ANLP members logo on your:

  • Website
  • Business cards
  • Letterheads
  • Adverts
  • Email signatures
  • Leaflets and brochures
  • Stationery
  • Other promotional material

And… you even have different file types to choose from...choice is better than no choice - how very NLP!!

Make sure your prospective clients understand the significance of you belonging to ANLP, the independent NLP Professional Body and displaying the Members Logo on your marketing materials…the reasons are given above…the use of the logo gives peace of mind to the consumer and you have the weight of a Professional body behind you. Use your Members Logo to raise your credibility by visually demonstrating your commitment to ethics, best practice and professionalism and give your clients the reassurance they seek when engaging an NLP professional…

N.B Use of any ANLP logo on workshop or NLP certificates is strictly prohibited. Please see our Membership Terms and Conditions for full details.

If you are already a member of ANLP, then log in now to download your Members Logos.


Searchable Online Profile

We know that you have great services to offer to the public, so make sure you tell them about it!

Add a link to your profile from your own website, so potential clients can verify your ANLP membership quickly and easily and be assured that they are engaging a responsible NLP professional. This simple tip makes a real difference to the client who sees that you have the Professional Association behind you.

You can edit your profile whenever you want and add those all important details to really add to your credibility and professionalism, as well as promote your services to potential clients. Tell them about:

  • What you do - paint a picture in words...Ask a friend or colleague to give you feedback, reference your media appearances...
  • Your areas of expertise/particular specialities - be specific..."Generalists seek clients...Clients seek specialists" Bev James
  • Your qualifications and experience - Mention all your NLP certifications and trainings and give depth to your expertise
  • Your upcoming courses, workshops, events, appearances, etc.
  • Your success stories and case studies - This part is crucial. Think about how you buy products and services...do you read reviews and testimonials...your clients may do this too!
  • How to contact you - Having the best profile must have a method of contact. Clients will find it less than easy to hire you unless you provide contact information.
  • Add your profile picture. This gives a visual connection for the client to make.  

You can also put your company logo for further visual impact and upload a video profile link so clients can meet you before they 'meet you'! Add your social media links so that potential clients can follow you and also experience how other people see you...

Top Tip
Please enter your Practice/Training locations in the box on the experience tab - most people searching for an NLP Professional will search by location, and completing this box is how you will get picked up in their search. Think about what others might type in as a location - will they type Hants or Hampshire, London or Finchley?

This information appears on your profile, so potential clients can see it quickly and easily.


Membership Certificate

Regardless of what level you join at, all ANLP Members receive a Member's Certificate.

You can display this Certificate in your business premises and tell clients, without even saying a word, that you belong to the Professional and Independent NLP Association and so they can read about your pledge to delivering best practice and quality NLP services.

By affiliating yourself with an external independent NLP Association, you can demonstrate to clients that you are a responsible and ethical NLP provider, linked with a professional NLP organisation who represent standards, quality and best practice in NLP.

*Please note: Associate Members may not display their Membership certificate on business premises or promote their Membership of ANLP.

All ANLP Members agree to adhere to the ANLP Code of Ethics and this is reflected in the pledge that appears on all Members certificates.

Professional - As an NLP Professional I pledge to respect and honour my ethical obligations to my clients, colleagues and the general public. I agree to comply with the ANLP Code of Ethics, and I commit to respecting the dignity and worth of every human being and modelling this code with all those that I work with.

Trainer - As an NLP Trainer I pledge to respect and honour my ethical obligations to my clients, colleagues and the general public. I agree to comply with the ANLP Code of Ethics & Trainers’ Code of Ethics, and I commit to respecting the dignity and worth of every human being and modelling this code with all those that I work with.

Accredited Trainer - As an ANLP Accredited Trainer I pledge to respect and honour my ethical obligations to my clients, colleagues and the general public. I agree to comply with the ANLP Code of Ethics & Trainers’ Code of Ethics, and I commit to respecting the dignity and worth of every human being and modelling this code with all those that I work with.

All the pledges also include:

If I breach the Code of Ethics, or this pledge, then I agree that ANLP may hold me accountable and instigate action under their Complaints and Disciplinary procedure. This action may result in the loss of my ANLP membership.


Code of Ethics

As an NLP Professional, it is essential to be able to confidently demonstrate, to existing and potential clients, your credibility, professionalism and commitment to delivering quality.

Your adherence to an Independent and external NLP Organisation's Code of Ethics demonstrates commitment to ethical and quality provision of NLP.

By holding yourself as accountable and responsible, you can gain public trust and increase client confidence in your services.

The Unified Code of Ethics, as well as the ANLP Code of Ethics and Trainers Code of Ethics, if applicable, can be placed on your own website or within your promotional materials to demonstrate your professionalism and credibility to your potential clients.

Members Code of Ethics - click here.

Trainers Code of Ethics - click here.


Complaints Procedure

ANLP has a comprehensive Complaints Policy, which includes a clear Complaints Process and provision for holding a Professional Conduct Hearing, should the need arise.

The administration process is managed by the ANLP Team and all aspects of any complaint are assessed by an Independent Complaints Panel, to ensure there are no conflicts of interest.

 


Professional Standards

The Professional Standards module on your dashboard can be used by you as a demonstration of your professionalism and credibility, as well as a marketing tool to enhance your services. Completing the Professional Standards module is optional - it is not a requirement of membership at any level.

There are three levels of Professional Standards - bronze, silver and gold. To achieve the various levels of Professional Standards, you will be required to upload documents into the Professional Standards section of your Member Dashboard. Successful completion at any level is indicated on your members profile and there is a separate downloadable Professional Standards certificate available once your submission has been approved.

 


Client Reviews

What better way to add to your credibility  and positive marketing than  by having your clients review your services on the ANLP website.

Positive reviews say the good and great things about you…so you can retain your professional modesty and promote yourself.  This is great, easy and good value (!) marketing and also builds the values of trust and integrity for you, your business and your services with the reader. 

To find out more, visit the Client Reviews Matter article in tour Knowledge Base.


Best Practice Guidelines

ANLP offers you best practice guidelines through Rapport articles, your Members Updates and by providing a series of templates and resources for members to download for use within their own business practice.


ANLP Publications

As a member of ANLP, you have opportunities to raise your own credibility and professional standing by submitting articles for publication in both Rapport (published quarterly) and Acuity.

If there is a topic that you think would be of interest to Rapport readers then check ot our Writing for Rapport page and get your article published - ANLP members are favoured during the selection process.

Acuity also relies upon quality contributions. The aim of Acuity is to promote stimulating developments in NLP: new models, techniques, applications, refinements and new perspectives to old themes. We would like to help you share your discoveries with the rest of the NLP community so we are inviting you to submit original, well written and well referenced contributions for publication in the journal.