The Importance of a Quality Photo The old phrase ‘A picture paints a thousand words’ is just as true now if not more-so than ever before. Back to blog posts Posted by Paul Comley on April 14th 2020 Good Business Practice Share Tweet LinkedIn Pin The old phrase ‘A picture paints a thousand words’ is just as true now if not more-so than ever before. In this highly visual day and age of instant feedback and online reviews; not having a quality photograph can be the equivalent of giving yourself a bad review before you’ve even had the chance to interact with somebody, let alone build rapport with them. With most areas in life like food, transport, technology and services, people will shop and invest with their eyes first off. If they don’t like what they see they will move on very quickly. That first impression scenario is rife, with more and more first impressions being made online rather than face to face these days. This means your headshot or profile photo could potentially be your first and only chance to showcase yourself to new clients. For me as a photographer, one of the biggest impacts on the industry is the world of social media. People are seemingly encouraged to use radical filters to adjust their appearance and whilst this can be fun, it is also sending out a false image of yourself which can be detrimental to people’s impression of you. I have found that capturing the real you is a fundamental part of a quality photograph and is a key part of my ethos, so I ask you: do you really need to be airbrushed or made to look younger, or could you be happy with and celebrate who you are? These days most people will have access to a smart-phone or a digital camera and can take a fairly good picture. What they may not have however is that creative eye for the lighting, colour and composition. Those and many other factors can really make or break a photo and this is where a photographer like myself comes into their own. We have invested our time and money learning how to work with and layer these elements, to help you create that special first impression your photo needs to make. Personally, I believe it is important to capture the spark that highlights who you are and what you are about. So, to make sure you get that ‘Thousand Word’ positive review, when this is all over and you’ve decided how to re-invigorate your business, remember to invest in yourself with a professional headshot...because you’re worth it! Paul Comley (guest post) I’m a Bedfordshire based photographer with an eye for creativity. My philosophy is to capture and produce true images without airbrushing to improve results.