Track Interest in Your Profile The Social Accounts section of your profile is where you add links to your website and social media accounts. Back to Making the Most of Your Membership Share Tweet LinkedIn Pin Why would I add my website and social links? The Social Accounts section of your profile is where you add links to your website and social media accounts. Completing this section makes it easier for potential clients and students to move directly from your ANLP profile to your wider online presence. The links appear beneath your profile photograph as familiar icons for platforms such as LinkedIn and Facebook. Visitors can click these icons to visit your website or social channels and learn more about you and your services. Adding your links correctly also allows you to see how many people have clicked through from your ANLP profile. What is a click-through? A click-through is recorded when someone follows a link from your ANLP profile to your website or one of your social media accounts. These figures appear within the membership statistics area of your dashboard and give you an indication of how many website visitors have taken the next step to connect with you directly. They do not tell you whether someone became a client, but they do show that your profile generated enough interest for the visitor to find out more. This gives you useful information about how effectively your profile is supporting your wider professional visibility. How do I make sure my links are measured? Add your website and social media details to the dedicated fields in the Social Accounts section of your profile. The How to Update Your Profile guide explains where to add these links. The 90-second video also directs you to the required URL format for each account. It is important to use the dedicated fields rather than placing website or social media links only within the main text of your profile. Links added to the correct fields will: appear as clickable icons beneath your profile photograph allow visitors to connect with you quickly be included in your profile click-through statistics contribute to your search ranking points If you place links only within your profile description: the recognised social icons will not appear the clicks will not be included in your measurable statistics you will have less insight into the interest generated by your profile Check each link after adding it to make sure it opens the correct website or social media page. What difference will these statistics make? Your profile statistics can help you understand whether visitors are engaging with your information and taking the next step towards contacting you. For example, if your profile receives views but few click-throughs, you may decide to review: whether your profile clearly explains how you help clients whether your specialist skills are complete whether your case studies and client reviews are up to date whether your website and social accounts present a consistent professional message whether your call to action is clear These figures help both you and ANLP understand how visitors are using the Member Directory. As the Gold Standard Independent Professional Body for NLP, ANLP is committed to promoting professional NLP and making it easier for members to connect with potential clients. Your statistics help you assess how effectively you are making use of that opportunity. Act Now - Add and check your links today Log in to your ANLP dashboard and review the website and social media links in your Social Accounts section. Make sure every link is current, entered in the correct field and working properly. Accurate links make it easier for potential clients to connect with you—and allow you to measure the interest your profile is generating.
