Professional
1 month ago
5 November 2025
Jim Kelley is a coach, trainer, and founder of ChangeWorks Institute, where he teaches the Self-Directed Change® Frameworks—a practical, down-to-earth system for navigating transition with clarity, steadiness, and a sense of direction.
With over 15 years of experience in personal development, Jim works with coaches, therapists, educators, and helping professionals who want to support change in others without burning out themselves. His approach is grounded in clear thinking, real conversations, and structured tools that meet people where they are.
Jim’s work blends lived experience, behavioral study, NLP, and a deep curiosity about what it means to build a life that feels aligned and sustainable. His clients don’t come for hype or formulas—they come for a calm space, practical tools, and guidance that helps them return to their own sense of agency and choice.
Through coaching, group programs, and professional trainings, Jim helps people build practices, relationships, and rhythms that hold up in real life—and still feel good to live inside.
Certification where ANLP has confirmed its lineage and compliance with core membership requirements
Qualified 2019
Trained by Richard Bandler
Qualified 2014
Certification where ANLP has received evidence that the certificate is held in the stated modality
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