Sue Fraser

I’m a business coach, but not an ordinary one!

Running a successful business is as much about mindset as it is about understanding the numbers, or mapping out processes. What I can say with absolute certainty is that business success is dependent on the right mindset.

I offer business coaching to entrepreneurs, and the ‘twist’ is that I incorporate NLP into my practice when appropriate.

Here’s an example: when a business owner wants to grow their business, it can take a lot of courage to step back and take what is perceived as a high risk, such as investing in larger premises, or taking a loan. Yes, we’ll work through the numbers, but a significant mindset shift may be required to give someone the confidence to take that important step. And this is where NLP comes in.

NLP is a toolbox of coaching techniques that can help create the necessary shift for business owners to be the best versions of themselves. Rather than being held back by fear, indecision or other blockers, NLP can release the unwanted emotions and help the client move forward.

Alongside my one-to-one Business Coaching practice, I offer one-to-one Life Coaching for individuals who are feeling stuck, or who want more out of life. For example, I helped a retired lady who was not enjoying her retirement because she was too busy fulfilling obligations to others, always saying yes to friends, families and organisations who wanted her assistance. I helped her create an emotional shift, so that she no longer felt guilty saying no, and could focus on the things she really wanted to do with her time.

I also helped a woman who had just been promoted and was suffering from imposter syndrome, which was holding her back from speaking up at work. In just a few sessions, she was boldly sharing her ideas. She quickly saw how respected she was by her peers and manager, and the imposter syndrome melted away.

In addition to one-to-one coaching, I run NLP self-development workshops with another NLP Master Practitioner, Jenni Hallam. If you Google NLP courses, you’ll find plenty of courses which teach people to become NLP Practitioners. You’ll be hard-pushed to find courses which teach people how to use NLP specifically for their own self-development. Our course teaches techniques to help people with time management, communication skills, self-belief, stress management and decision-making skills. We have been delighted to see what a huge difference this course has made to our participants throughout 2023 – in many cases, it has been life-changing.