Always. Be. Modelling. Three Celebrations and an Invitation! Rapport Archive NLP Always. Be. Modelling. Three Celebrations and an Invitation! Rapport Issue 90 Publication Date April 28th 2026 Authors Nishith Shah Judith Lowe Do you know you are always modelling? Well, nearly always. And do you know that the process of modelling is actually hardwired into us? It’s natural, it’s unconscious and it’s the basis of how we learn and evolve through life. We learn our cultural behaviours, dream our dreams, create our lives together partly through this deep identification and imitation with others. Conversation, connection, community and collaboration. We just can’t help ourselves. Mirroring and matching, thinking and believing, creating our future, improving performances, for better or worse.... NLP To access the rest of this article, you need to use 1 credit ANLP members get complimentary credits that can be used for purchasing from the Rapport archive - a collection of more than a 1000 high quality articles written by some of the leading voices in the field of NLP. Non-members can buy Rapport credits via the ANLP store. JOIN ANLP BUY RAPPORT CREDITS If you have already purchased this article, you can log in to access it