Why Professionalism Matters More Than Ever Rapport Archive Best Practice Why Professionalism Matters More Than Ever Rapport Issue 91 Publication Date July 28th 2026 Authors Kat Nicholls Over the years, awareness of coaching and NLP has grown. Flourishing in this way means the industry is helping more people than ever before. With this growth, however, comes a flip side. As more people learn about coaching, more are keen to become coaches themselves. And as coaching is still an unregulated industry, training standards can vary wildly and, technically, anyone can call themselves a coach.... Best Practice To access the rest of this article, you need to use 1 credit ANLP members get complimentary credits that can be used for purchasing from the Rapport archive - a collection of more than a 1000 high quality articles written by some of the leading voices in the field of NLP. Non-members can buy Rapport credits via the ANLP store. JOIN ANLP BUY RAPPORT CREDITS If you have already purchased this article, you can log in to access it