Anna-Marie Watson

Anna-Marie Watson

Performance Coach | Leadership Development | Reach for More.
Everyone already has all the resources they need in life; it’s simply a matter of finding out how to use them. We just sometimes need a little encouragement in life’. Anna-Marie

Anna-Marie is a performance coach whose core ethos believes everyone can achieve amazing results beyond their conscious comprehension. Anna-Marie has been at the forefront of personal development and leadership for more than fifteen years.

Anna-Marie set high standards after commissioning in the top 2% from the prestigious British Army Royal Military Academy Sandhurst. From icy snow holes in northern Norway to the heat and sand of the desert in Central Asia adaptability, flexibility and a positive “can-do” attitude has formed the basis of Anna-Marie’s success.

She has valuable coaching experience initially from her successful military career then managerial experience within multi-cultural organisations on an international scale. Her central values of drive, dedication and determination have fuelled her passion to promote coaching across the Middle East through the recent creation of the International Coach Federation (ICF) Dubai and Saudi Arabia Chapters.

Over the last nine years she’s combined her two key passions in life; ultra-running and exploring the power of the mind in a quest for peak performance. Self-certified fair weather athlete she’s happier in toasty temperatures and prefers sunshine racing taking part in the Half Marathon des Sables Fuerteventura (2017) 1st lady, Marathon des Sables (2015 and 2018) 2nd and 5th lady respectively, Ultra Trail World Tour (UTWT) Cappadocia Ultra (2016) 1st lady and Oman by UTMB (2019) 1st lady.

Anna-Marie has valuable coaching experience from interaction with multiple disciplines and management styles. Her professional development in this field include:

Certified Master Practitioner in NLP.
Post Graduate Certificate in Applied Coaching - University of Derby.
Certificate in Coaching Supervision - Oxford Brookes University
Accredited mBraining Coach
Accredited Analytic-Network Coach
Energy Freedom Techniques - Level One (Association for Advancement of Meridian Energy Techniques)
Mental Health First Aid Certificate
Practitioner - Extended DISC Psychometric tool.
Practitioner - iWAM Psychometric tool.
Accredited member - International Coach Federation.
Practitioner member - Association of NLP.
Associate member - Chartered Institute of Personal Development.
Masters in Teaching - University of Sydney
Diploma in Nutrition
Coaching in Running Fitness (CiRF) England Athletics

Anna-Marie relishes the challenge to work with naturally driven professional’s who want to Reach for More. in their work and lives. Have you got the 'can do' attitude to take the next step?


NLP Practitioner

Trained by PioneeringFutures

NLP Master Practitioner

NLP Coach

Trained by University of Derby

Specialist skills

  • Business Coaching
  • Change Management Strategies
  • Confidence Building
  • Health and Wellbeing
  • Presentation Skills
  • Sports Performance
  • Team Building

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