Understanding your Member Statistics Your member statistics give you an indication of how visitors are finding and engaging with your ANLP profile. Back to Making the Most of Your Membership Share Tweet LinkedIn Pin Why do your member statistics matter? Your member statistics give you an indication of how visitors are finding and engaging with your ANLP profile. They can help you understand: how often your profile appears in directory searches how many people view your profile whether visitors click through to your website or social media whether your profile is complete enough to support meaningful engagement ANLP no longer publishes monthly website statistics because automated bot activity began to distort the figures and make them less reliable as a measure of genuine visitor behaviour. Your individual member statistics remain useful because they show how visitors are interacting with your own profile. What do the statistics mean? Searches This is the number of times your profile has appeared in a list of results when someone has searched the ANLP Member Directory. Each appearance gives a potential client or student the opportunity to notice your profile and decide whether to find out more. A search appearance does not mean your profile was opened. That is recorded separately under Profile Views. Profile Views This is the number of times visitors have opened and viewed your member profile. A profile view shows that someone has moved beyond the search results and chosen to learn more about you. A complete profile gives that visitor a much better opportunity to understand your work and contact you. This includes: a professional photograph a clear description of your services your specialist skills your locations client reviews and case studies your website and social media links accurate contact information If these sections are incomplete, the visitor may not have enough information to take the next step. Click-Throughs A click-through is recorded when someone follows a link from your ANLP profile to your website or one of your social media accounts. This indicates that your profile has generated enough interest for the visitor to explore your wider online presence. At that point, your own website, social media content and marketing messages need to continue the connection and make it clear how the visitor can contact or work with you. Only links entered in the dedicated website and social account fields can be included in these statistics. Profile Completion This shows how much of your member profile has been completed. A fully completed profile gives potential clients more information and a greater choice of ways to connect with you. It also contributes to your position in Member Directory search results. ANLP’s experience shows that complete profiles are more likely to generate engagement than profiles containing limited information. How do I interpret my figures? Look at your statistics together rather than in isolation. For example: Searches but few profile views may suggest that your search listing is not yet encouraging visitors to click. Profile views but few click-throughs may indicate that your description, case studies, reviews or call to action need strengthening. Click-throughs show that visitors are moving beyond your ANLP profile to explore your services directly through your channels. Low search appearances may mean that your specialist skills, locations or other searchable profile information need reviewing. Statistics cannot tell you whether a visitor became a client. They do, however, show the stages at which people are engaging with your profile. Reviewing them regularly can help you decide where improvements may be useful. What difference can a complete profile make? A complete profile is essential if you want your statistics to show meaningful engagement. In particular, your website and social media links must be entered in the dedicated profile fields for click-throughs to be recorded. These click-throughs show that a visitor has actively moved from your ANLP profile to your own website or social channels. Click-throughs cannot be inflated by automated bots. They therefore provide a more reliable indication that a real visitor has shown enough interest in your profile to find out more about you. Without the correct website and social media links in place, those click-throughs cannot be measured. As the Gold Standard Independent Professional Body for NLP, ANLP provides the professional platform and directory through which visitors can find members. Your profile content determines how effectively you use that opportunity. Act Now - Check your member statistics Log in to your ANLP dashboard and review your searches, profile views, click-throughs and profile completion. Use the figures to identify where visitors are engaging and where your profile may need further development. Your statistics do not simply measure activity. They help you make informed decisions about how you present your professional services.
