Brad Robinson

Brad Robinson is a Mental Performance Coach, Registered Professional Counsellor, and the Founder of The Complete Athlete. Brad uses a holistic, people-first approach to help individuals, teams, and organizations perform at their best under pressure— while building the habits, mindset, and self-awareness needed for long-term success in work and life. The Complete Athlete development model was built through lived experience. Brad draws from years of navigating high-pressure environments, overcoming setbacks, injury, trauma, PTSD, and the ongoing process of personal growth and healing. Everything Brad teaches is grounded in real-world experience and practical application—tools he continues to use in his own life and leadership. Before his work in mental performance and counselling, Brad competed at an elite level in sport, including representing Canada at the national level, playing collegiate baseball in California, and receiving a professional contract offer. These experiences shaped his deep understanding of preparation, resilience, accountability, and performance under expectation. Brad also spent 18 years in the Fire Service as a Firefighter, Lieutenant, and Acting Captain, where he developed a rare skill set in leadership, communication, and team dynamics. Working in high-risk, high-stress environments taught Brad how individuals show up under pressure, how team culture is formed, and how trust, accountability, and emotional regulation directly impact outcomes. Today, Brad works with corporate leadership teams, first responders, athletes, and high-performing professionals to strengthen mindset, improve communication, regulate stress, and build cultures where people take responsibility for how they show up. He is a Master Practitioner in Neuro-Linguistic Programming (NLP) and a Registered Professional Counsellor, specializing in performance, identity, and life transitions. Over the past eight years, Brad has worked with more than 3,000 athletes and teams, helping them build stronger people first— because strong people create strong teams, organizations, and results.