Brand Basics

Brand Basics
Rapport Issue


Publication Date

March 28th 2007


Enzo Zanelli

It seems that whenever anyone starts a business the last thing they consider is their branding. This is totally understandable. The most important thing is perfecting the product, whether this is a tangible object, or some kind of service. More often than not branding is an afterthought, or worse something which is rushed into when the business takes off and written down telephone numbers are not enough....

Professional Development

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