Brand Basics Rapport Archive Professional Development Brand Basics Rapport Issue 7 Publication Date March 28th 2007 Authors Enzo Zanelli It seems that whenever anyone starts a business the last thing they consider is their branding. This is totally understandable. The most important thing is perfecting the product, whether this is a tangible object, or some kind of service. More often than not branding is an afterthought, or worse something which is rushed into when the business takes off and written down telephone numbers are not enough.... Professional Development To access the rest of this article, you need to use 1 credit ANLP members get complimentary credits that can be used for purchasing from the Rapport archive - a collection of more than a 1000 high quality articles written by some of the leading voices in the field of NLP. Non-members can buy Rapport credits via the ANLP store. JOIN ANLP BUY RAPPORT CREDITS If you have already purchased this article, you can log in to access it
