Hole in Bucket

Hole in Bucket
Rapport Issue


Publication Date

April 28th 2019


Bryony Thomas

In my early marketing career, I was lucky enough to work with some of the country’s best-known brands, from most of the UK’s major charities to high street banks and many of the world’s largest tech brands. Over 12 years and across nearly 200 organisations I built up a conceptual model. This became the Thirteen Touchpoint Leaks™ framework. A decade on, over 2000 organisations have now used this thinking tool. It’s a powerful way to understand where to focus marketing energy....

Professional Development

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