Hole in Bucket Rapport Archive Professional Development Hole in Bucket Rapport Issue 62 Publication Date April 28th 2019 Authors Bryony Thomas In my early marketing career, I was lucky enough to work with some of the country’s best-known brands, from most of the UK’s major charities to high street banks and many of the world’s largest tech brands. Over 12 years and across nearly 200 organisations I built up a conceptual model. This became the Thirteen Touchpoint Leaks™ framework. A decade on, over 2000 organisations have now used this thinking tool. It’s a powerful way to understand where to focus marketing energy.... Professional Development To access the rest of this article, you need to use 1 credit ANLP members get complimentary credits that can be used for purchasing from the Rapport archive - a collection of more than a 1000 high quality articles written by some of the leading voices in the field of NLP. Non-members can buy Rapport credits via the ANLP store. JOIN ANLP BUY RAPPORT CREDITS If you have already purchased this article, you can log in to access it
