Mastering the Coach Approach

Module 1: The Essence & Structure of A Coach Approach, Communicate in a Transformative Way - Learn the essence to be able to apply immediately.

24th - 27th September 2026

Whether you’re a parent, a manager, a leader, or thinking of starting a career in coaching, Mastering the Coach Approach introduces a way of communicating that can transform a life, a team, an organisation – even your family.

What is the Coach Approach and why do you want to master it?

The essence of The Coach Approach is being able to unlock the talent, ability and passion that people have within them.

This is what people pay a coach to do – but you don’t have to be a coach to do it. Good coaching skills can be learned and applied by anyone.

The Coach Approach is great for anyone looking to learn the fundamental principles and communication techniques that go into getting the best results out of individuals. But it’s also ideal for those seeking to take their first steps toward achieving ICF coaching certification.

What makes this programme unique?

  • Running just once a year, Mastering the Coach Approach is run entirely online making it available to you wherever you are in the world, and removing the time and cost of travel and accommodation.
  • Mastering the Coach Approach is made truly unique by our programme leaders: Pamela RichardeIan McDermott, Terrie Lupberger and Professor Patricia Riddell – four renowned Master Coaches from different schools of thought.
  • Lead facilitator Pamela Richarde is a pioneer in the field, and as co-creator of the International Coach Federation’s core coaching competencies has helped shape what we know coaching to be today. A Master Certified Coach (ICF MCC), a Professional Mentor Coach, an ICF Credentialing Assessor, and past President of the ICF Global; you will be learning from the very best (we have to say that as she’ll never say that herself!).
  • You’ll discover how to Master the Coach Approach – by learning how to apply coaching skills in just about any setting to draw the best out of people.
  • ICF Accredited Coach Training Programme – develop the 11 core competencies of coaching whilst establishing your own unique style.
  • Skills-based, real-time, face-to-face practice and learning with expert feedback.
  • Receive an ITS coaching certificate on successful completion of our coaching programmes.
  • ITS Connect – our online platform for students of this programme to communicate, share and connect. Resources and in-course communications are shared on this platform throughout the programme and you receive permanent access to this after the programme has ended.

Further Information >

Module: Mastering the Coach Approach

Format: Four full days

Trainer: Pamela Richarde

Learn the essence of the Coach Approach so that you can begin to apply it immediately. After you leave Module 1, you will have enough knowledge to go and run a coaching session.

Some of the key areas of Module 1:

  • Looks at what coaching is, how it is unique and how it can be applied.
  • Introduces the eleven ICF Core Competencies of Coaching and the behavioural assessment markers that go with them.
  • Setting up a coaching relationship – from induction to completion.
  • Designing the coaching alliance.
  • Developing self-as-coach.
  • Exploring intuition and not knowing the answers.
  • Coach Approach to giving and receiving feedback.
  • The role of intuition in the Coach Approach.
  • How not knowing all the answers (!) works for you.

Additional module notes

Module 1: The Essence & Structure of A Coach Approach

Full course schedule

24th September 2026 - Mastering the Coach Approach
(currently viewing)

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6th November 2026 - Mastering the Coach Approach
Module 2: Going Deeper - An Ontological Approach - How to Coach more Effectively with Language, Emotions & the Body.

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17th November 2026 - Mastering the Coach Approach
Coach Approach Accelerator: Navigating The World Of Executive Coaching - to Avoid the Pitfalls & Influence Leaders. Three 90 minute webinars.

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22nd January 2027 - Mastering the Coach Approach
Module 3: Expanding Your Coaching Impact & Toolkit: Part 1: Advanced Coaching Tools and Techniques Part 2: Coaching, Neuroscience & NLP

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2nd February 2027 - Mastering the Coach Approach
Module 4: Integrating Coaching Presence & Purpose - Major change happens at the level of identity, beliefs and values.

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18th March 2027 - Mastering the Coach Approach
Coach Approach Accelerator: Developing Human Side of Leadership - How to have Powerful Leadership Conversations. Three 90 minute webinars, include additional eBooks and support materials.

Event information

  • Starts September 24th 2026
  • Ends September 27th 2026
  • Virtual event