ANLP Monthly Website Stats

ANLP now publish monthly website stats in their members news update. Here is your guide to interpreting those stats and what they mean for you

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ANLP Monthly Website Stats

ANLP now publish monthly website stats in their members news update. Here is your guide to interpreting those stats and what they mean for you as an ANLP member.

New Users

A 'new user' is a visitor who, according to Google's tracking snippet, has never been ANLP's website and is initiating their first session on your site.  Each new user has found the ANLP website using a search engine and entered a word or phrase that is associated with ANLP or NLP...and this might mean that they are looking for NLP services...which might mean they're looking for someone like you!  

Page Views

A page view (or page view hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser.  This shows the number of pages viewed (or reviewed) each month.  When used in conjunction with the number of new users, this number can give an indication of the depth of use of the website.  We have a huge amount of information that visitors can use to inform and educate them about choosing an ANLP Member and the more page views we get, the more people we are educating on the positive benefits of NLP.

Searches

Represents the number of times members profiles have appeared within the list of results, when someone performs a search on the website.  Each search where the member appears in the list is an opportunity for the member to connect to a new client.... see Profile Views below...

Profile Views

Represents the number of times members profiles have been viewed.  If your profile has a photo, social media link(s), your website link, contact number, email address and a full description of the services you offer, you give the person who is viewing your profile a much better chance of being able to contact you.  If you have none of the above, you are are limiting your opportunities!  

Click Thrus

Represents the number of times a website visitor has followed a link from a member's profile to either their own website or one of their social channels.  Following on from Profile Views, this means that you have connected to the searcher and have directed them from the ANLP website to your own website or social media.  At this point, it really is over to you to use your marketing and messages to convert this viewer into a tangible client...

100% Completed Profile

Indicates the percentage of ANLP members who currently have a 100% completed profile.  Our research shows that members with 100% complete profiles receive much higher Click Thrus than profiles that are less than 100% complete.  Making sure that your profile is 100% complete and regularly updated gives you the best opportunity of telling the New Users (your potential clients) all of the services you offer and what you specialise in.