Breaking Barriers: Rediscovering Self-Worth

The challenge

James came to coaching feeling stuck, unworthy, and unable to move forward after his divorce. He’d struggled for years with unresolved feelings from a difficult relationship with his father, whose high expectations left James feeling “not good enough.” While he dreamed of starting a business refurbishing children’s bikes, his self-doubt and negative beliefs prevented him from taking action. He had tried motivational resources and advice from friends, but nothing seemed to work long-term.

The effect

James described feeling “trapped” and unsure how to move forward. He often procrastinated, doubting his abilities and whether his ideas were “worthy of success.” His relationship with his father left him carrying feelings of inadequacy, which filtered into other parts of his life, including work and parenting. He said he felt like he was “going through the motions” but lacked purpose. This lack of confidence made it difficult to make decisions or believe he could succeed in business.

Solution

Over a series of six sessions, I used a combination of NLP techniques to help James unravel the barriers holding him back:

1. Change Personal History – James revisited and reframed pivotal moments from his past, releasing emotional pain tied to his relationship with his father.
2. Museum of Old Beliefs – We identified and visualised limiting beliefs, such as “I’m not good enough,” and replaced them with empowering alternatives.
3. Neurological Levels – This framework helped James realign his values, purpose, and sense of identity, shifting his beliefs about himself from unworthy to capable and driven.

Each session focused on practical techniques that James could integrate into his daily life. By the final session, James reported feeling lighter, clearer, and ready to take action.

Result

James described the process as “transformational.” He shared:
"I didn’t realise how much my past was holding me back. Sam’s NLP coaching helped me let go of those old beliefs, reconnect with my worth, and build the confidence to follow my passion."

Since completing the sessions, James has launched his own business refurbishing children’s second-hand bikes. He feels more focused and excited about his future. James also reports improved relationships with his children and greater self-belief in his personal and professional life.