Why repurpose when you can prepurpose Rapport Archive Professional Development Why repurpose when you can prepurpose Rapport Issue 18 Publication Date December 28th 2009 Authors Mindy Gibbins-Klein Lately I have heard a lot of people talking about ‘re-purposing’ marketing materials: turning articles into blogs and podcasts, books into speeches, speeches into books and every other imaginable combination. It all sounds good and you should have lots of different materials out in the market, but I have an even better idea. What about planning out every delivery mechanism for your message right from the start? That way, you can ensure that you have exactly the right content for each medium and save lots of editing time and effort.... Professional Development To access the rest of this article, you need to use 1 credit ANLP members get complimentary credits that can be used for purchasing from the Rapport archive - a collection of more than a 1000 high quality articles written by some of the leading voices in the field of NLP. Non-members can buy Rapport credits via the ANLP store. JOIN ANLP BUY RAPPORT CREDITS If you have already purchased this article, you can log in to access it
