Different Thinking: Creative Strategies for Developing the Innovative Business "Different Thinking" presents practical tools and strategies your company can use to help you drastically increase productivity and earning power. Books Business Different Thinking: Creative Strategies for Developing the Innovative Business ISBN: 978-0749453909 Different Thinking: Creative Strategies for Developing the Innovative Business By Anja Foerster RRP: £14.99 Kogan Page; 1 edition (5 Jan. 2009) Business (0) Purchase Review Share Tweet LinkedIn Pin "Different Thinking" presents practical tools and strategies your company can use to help you drastically increase productivity and earning power. The authors show you how you can question your strategies, create new markets, give your products a radical makeover, and invent innovative new price and profit models to give you a competitive advantage over your rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple, Virgin and easyGroup to Daimler-Chrysler, McDonald's and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice. This book not been reviewed yet. Be the first? Leave a review You must be logged in to leave a review. Login or register to leave a review