Focus Groups - how do they work?

Focus Groups…something that tends to be used by larger organisations to see how they can communicate better both internally and externally.

Focus Groups - how do they work?

Focus Groups…something that tends to be used by larger organisations to see how they can communicate better both internally and externally.  They often form an important part of the Marketing strategy so that the right message gets to the right group of people…

Focus Groups are an important part of how we do things at ANLP.  As a Community Interest Company, it is important that we take our members views into account, which we do via Focus groups and surveys.

One recent example - Email overwhelm! 

Whilst we understand that the number of emails coming into your inboxes can be a challenge to manage, we hope that you mark your ANLP emails as important…for two main reasons:

  1. We NEVER sell or give your contacts details to anyone unless there are legal reasons for us to do so.  What you get from ANLP is from ANLP…no-one else…
  2. The information we send out is designed to support you.  Whether it is tips and advice for your NLP-led business, new NLP research, NLP tips and new features for the website.  All information we share with you comes with a positive intention to empower you to make best use of your membership.

So what do Focus Groups have to do with this?

We have recently been discussing our communications with a carefully selected group of Members…people who do not usually open our News Updates!  We asked them why they didn’t open the updates we send out…and their direct, open and honest feedback led to us changing our CRM system, changing the format of our emails and influenced our website and Social Media communications as well…

And we are still working on all these aspects to give you the important information we feel can help you on your NLP journey.

If you would like to be part of an ANLP Focus Group, sharing your feedback for the good of the community, please register your interest below