Nina Madden

Nina Madden

International Trainer of NLP & Life Coaching. Life Coach, NLP Master Practitioner, EMDR Therapist. Two decades in private practice.

Hello and welcome

I’m Nina Madden, nice to meet you!

I help people change their lives.

I've been a Life Coach and NLP Master Practitioner with a thriving full-time private practice in Kensington London since 2007. I am a qualified EMDR therapist and an accredited trainer of NLP, Hypnotherapy and Life Coaching. I’ve worked for almost twenty years helping people unlock their true potential and been a member of ANLP for almost as long.

This is how you can work with me 👇

Life Coaching

Life Coaching for Life Changes™

Life Coaching helps you change your life, to create a new future that is uniquely yours, and become the person you want to be.

Life Coaching is a process of directed enquiry, deep listening and powerful questioning that helps you dig deep, understand yourself better and create an authentic and meaningful future that is uniquely yours. 

Life coaching helps you become an inspiration to yourself.™

We can work on a single goal, or focus on a specific area of your life (organisation/ relationships/ time management/ career) or create a whole new vision for your future.

Life Coaching helps you create a life that makes you happy.

NLP – Neuro Linguistic Programming Therapy or Coaching

NLP for Therapeutic Transformation™

NLP is often used to make more money or have more influence.

My method of NLP is firmly rooted in the therapy of Satir, Perls and Erickson and its profound healing potential. 

This version of NLP is a specific approach which includes tools, techniques, methods that work directly with the unconscious mind. 

With NLP we can overcome limiting beliefs, negative behaviours and self-sabotage. We can remove the inner barriers and obstacles to your authentic and unique success fast.

NLP is different from CBT. CBT tries to work from the outside in. But you can’t think your way out of anxiety, triggers, anger, or addictions. The power of NLP is that it works on the unconscious mind.

The impact is deeply therapeutic. 

EMDR – Eye Movement Desensitisation & Reprocessing

EMDR and Healing of the Self™

EMDR is a well-established trauma therapy originally established in the US for the treatments of PTSD mainly with war veterans.

It has since been recognised for its impact on a wide range of symptoms including imposter syndrome, anxiety, hidden addictions, stress, depression, fatigue, overwhelm and lack of joie de vivre.

EMDR is surprisingly effective on negative self-beliefs, the inner critic, low self-esteem, fear of failure, lack of confidence, anxiety and imposter syndrome.

The outcome of EMDR therapy is a completely different relationship with Self. Triggers, anxieties and unwanted behaviours can be resolved very fast. 

EMDR is very different from talking psychotherapy. It works fast and is deep. 

Training to become a Life Coach and NLP Master

ICF Accredited Diploma in Professional Coaching with NLP Mastery. Including exciting modules on Metaphors, Archetypes, storytelling, and Hero’s Journey.

What You Get 👩‍🎓

This is an in-depth professional training to become a qualified Life Coach and NLP Master Practitioner that goes beyond NLP and Life Coaching to include powerful modules on storytelling, metaphors, Archetypes and Hero’s Journey.

This training is for people who are serious about their careers as Life Coaches and NLP Masters. Quality and depth are important, and they want to have a profound impact on their client’s lives.

It takes place over seven weeks of LIVE Zoom training (two full days per week) with an additional three months’ mentoring.

It’s accredited by the ICF, Endorsed by the ILM, Accredited by the ABNLP and I have been a member of ANLP since 2007.

Why Courage?

I named my school The Courage Coaching Academy because great coaching requires courage. 

The word courage originates from Old Latin, Cor, meaning HEART. The seat of emotions. Our innermost feelings.

We say to follow our heart, heart-felt, whole-heartedly. When we en-courage we give heart. And we talk about take heart and not losing heart. 

It’s within our hearts that we find our courage.

Life cannot be lived without courage.

Why Nina?

I’m an expert facilitator and trainer. I bring together years of firsthand experience with clients with a deep passion for facilitating inspiring learning environments.

By applying structured Time to Think™ facilitation principles, she creates a supportive, organised, inspiring and non-judgemental environment where everyone matters, and it is safe to be you.

Learning happens through a varied flow of engaging content pieces, demonstrations, and bite-size practices that cumulate into whole-form coaching sessions using the powerful tools and techniques of Life Coaching, NLP, storytelling, archetypes and Hero’s Journey.

There is nothing transactional about my approach. 

It's hands-on interactive and you will be coaching and practicing your NLP from day one.

T‍raining - What You Will Learn 👩‍🎓

ICF Accredited Life Coaching is a process of directed enquiry, deep listening and powerful questioning. At its core Life Coaching uses methods and tools to unlock the most beautiful potential within the client.

As a professional Life Coach you will help your clients create an authentic and meaningful future that is uniquely theirs and makes them happy.

NLP at Mastery Level. NLP is method and approach that has its roots firmly in the therapy of Virginia Satir, Fritz Perls and Milton Erickson.

With NLP you will help your clients to resolve deeply unconscious conflicts, pains, anxieties, triggers at core level without the need for years of therapy.

Metaphors work on the deepest parts of the unconscious mind and influence and direct our thoughts, beliefs and behaviours without us ever knowing it.

By learning how to work with your clients’ metaphors (David Grove/ Clean Language), you’ll go much deeper with your clients than most other coaches ever will.

Archetypes are universal energies that influence our qualities; healer, sage, advocate, guide, are common archetypes amongst people of our profession.

By having a deeper understanding of archetypes that goes beyond the most common ones such as king / queen (which to be honest not many of us embody) you’ll be able to help your clients understand their true nature and help them shift identity beliefs.

Hero’s Journey is a narrative structure identified by Joseph Cambell, the author of a Hero with a Thousand Faces.

In this training you will learn to understand the different stages of the Hero’s Journey such as the world of the mundane, the call to adventure, the refusal of the call. You will learn to help your clients understand the meaning behind their challenges, flip the victim narrative and make sense of their own story.

We complete the journey together by sharing our Hero’s Journey stories.

Start working with me

📞 Book your call today

Message can also message me anytime

Your message will be fully confidential, and I aim to reply within 24-48 hours.

Look forward to speaking with you


📧[email protected] 



NLP Practitioner

Trained by Whole Being

NLP Master Practitioner

Trained by The Performance Partnership

NLP Trainer

Trained by Sue Knight

NLP Coach

Trained by The Coaching Academy

Specialist skills

  • Breakthrough Sessions
  • Business Coaching
  • Career Change
  • Confidence Building
  • Eating Disorders
  • Facilitation
  • Health and Wellbeing
  • Limiting Beliefs
  • Memory Strategies
  • Motivation
  • Phobias
  • Relationships
  • Stress Management
  • Team Building

Spoken languages

  • English

Practice/Training Locations

World-wide London Hybrid

Offers virtual sessions

Training offered

  • Introductory
  • Diploma
  • Practitioner
  • Master Practitioner
  • Specialised Workshops

Recognised / regulated by

  • ILM

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Teresa Marshall

A review by Teresa Marshall

Training with Nina was a really engaging and absorbing experience. I was amazed at how much I learned in a 7 day NLP course. This was partly facilitated by the size of the group - 5 people - so we all got a lot of attention!
Nina was very patient and answered a variety of questions that came up throughout the course while never losing focus of what we were working on at the time.
She is extremely knowledgeable about the subject and used both humour and engaging examples to get her points across. She also gave additional help and feedback beyond the NLP techniques whenever requested - and sometimes even when not requested!
I chose Nina as a trainer as one of my criteria for training was to learn an extra tool to use as a coach. The course way exceeded my expectations and gave me more confidence to trust my unconscious and my instincts. Thank you Nina!

Steve McKoy

A review by Steve McKoy

I completed the NLP Practitioner course with Nina in March 2016 and found it so life changing I returned to complete the Life Coaching certificate in April 2017 which has also been just amazing! Nina's approach is to have small sized groups which enables the training to be personal and extremely effective. Her style is relaxed but also thorough and not only is she a real professional she's an inspiration. I have already recommended both courses to friends and colleagues. So if you're seriously planning to do either of the above courses I would highly recommend that you do them with Nina.

Stacy Sanders

A review by Stacy Sanders

I attended an NLP Master Practitioner course run by Nina in early 2017. I was extremely impressed with how Nina ran the course - it was an intimate, boutique approach that felt very comfortable, yet she maintained a very high standard of professionalism throughout the whole course. We were worked hard whilst being supported constantly. The end result was I learned and grew a huge amount over a relatively short time frame. I wouldn't hesitate to recommend Nina to anyone who wants to better understand the power of NLP!

A review by Faith Hill

“I’d always been intrigued by NLP and when i was looking around for trainings, a friend highly recommended Nina Madden’s NLP Practitioner course. It was the best investment of time and money for me! It has helped me grow my own coaching business, Spark Escapes. I’ve stayed in touch with Nina ever since, not only as a mentor, but as a friend also; her constant support and motivation has proven invaluable to me and my growth as a person and coach. I’m now using my NLP skills with my own clients and have also taken up her Life Coaching certification. I’m excited about the future this has created for me! Thank you Nina!” Faith Hill

Jonathan Handcock

A review by Jonathan Handcock

I am a L&D Facilitator with 25 years in People Development. I design and deliver high quality residential experiential learning experiences which really bring to life key areas of development for our clients. Using a mix of adventurous outdoor activities, problem-solving challenges and highly insightful discussion and debrief our clients achieve sustainable results in terms of better Leadership, Team & Management Development. I am always looking for ways in which to achieve more sustainable results for clients which is what steered me towards NLP.

Having seen the impact NLP had on me and on others I was keen to pursue it. I was aware that this would help me within my new line management role as I was keen to have a successful working relationship with my small team. I was also aware that this could help me on a number of levels during the learning cycle with clients, for example building genuine rapport with clients, improving facilitation and delivery and reducing my own stress levels.

Once I decided that NLP was the next stage of my personal development journey I had to traverse the minefield of internet searches for a good provider. After looking through dozens of websites I was overwhelmed and, quite frankly, confused. I let the dust settle for a week or so before approaching my search differently. I thought about what was important for me in a provider and I identified key criteria which closely reflected my values. I found myself looking for a provider who would not have large groups as I value the one-to-one and small group environment, but most importantly I was looking for somebody with integrity. The latter criteria enabled me to eliminate a surprising number of providers whose websites were more geared towards data capture than providing me with the information I needed. My revised search left me with a short list of… er… just one. That was Nina!

I dropped Nina an initial e-mail with a few questions and when she called me later that day I was so impressed with her approach that I looked no further. Despite it being a few months before I could attend Nina’s programme, she was highly respectful of the fact that I wanted to contact her with a date and I was never chased.

The impact of the NLP on my professional life cannot be underestimated. At Bowles we work increasingly with prestigious clients (including John Lewis, British Airways, Laing O’Rourke). The impact has been at all levels of my working relationships with these clients. It has helped me to have greater influence in stakeholder meetings as well as more tools for getting the best from delegates. The rapport building techniques have enabled a greater impact with delegates on a one-to-one level. I also noticed that the decision makers within client organisations equate NLP with an increased level of credibility.

There were other unexpected spin-offs: I could manage relationships outside of work far better and I have used techniques to assist friends to move out of unhelpful states. I also sleep far better at night especially before running large, complex events.

Victoire Mazounie

A review by Victoire Mazounie

Choosing the right NLP Practitioner course is so difficult - every provider has something different to offer. Where Nina really sets herself apart is the number of people who take part in this course. She restricts this to a limited number which allows you to really practice the techniques and embed your learning. We were fortunate to only be 5!! She creates a warm, environment which makes you want to learn more. It took me 2 years to decide the course I wanted to invest in - Nina was the one that first caught my eye and the one I chose to go with 2 years later! I am so pleased to have followed my gut instinct as learning from Nina was a truly rewarding experience. It was a wonderful course Nina and I cannot wait to set up my own NLP business. Thank you for instilling confidence in me.

A review by Donna-Marie Barrell

I recently completed an NLP Practitioner course run by Nina. Nina created a very welcoming, warm and relaxed environment in which to learn. We were a small group of learners which meant it was easier for us to get to know each other, and there was sufficient time to practise the exercises and ask questions.

Nina is clearly an extremely experienced trainer. There was certainly a lot to take in over the course, however Nina's use of humour and method of teaching made this a very interesting and enjoyable learning experience. I would not hesitate in recommending Nina's courses to others who wish to train in NLP.

A review by Joseph Barrell

I have just completed the NLP Practitioner course with Nina Madden. Nina's knowledge, and ability to impart this to others is impressive. The training days are full and there is a lot to consider. However, the only time success comes before work is in a dictionary, and having put the work in, I am now a qualified Practitioner. I would like to take this opportunity to thank Nina for a first class course, conducted in a warm and friendly environment. I have no doubt whatsoever in highly recommending Nina's course to others who are considering walking this pathway. You have absolutely nothing to lose, and everything to gain.

Raj Sembi

A review by Raj Sembi

I really enjoyed the NLP Practitioner course taught by Nina. The style of teaching was always engaging and the atmosphere, very relaxed and comfortable. The group was small and intimate which made the learning process more effective for me.

The course was very well structured and I discovered so much about NLP that I never knew.

I'm now looking forward to studying the Master Practitioner course.

Jennifer matthews

A review by Jennifer matthews

It is so difficult to chose a course. There are so many to look at and check out and as you do it, it gets increasingly difficult to choose. When I chose Nina I went with my instincts . I was not wrong. Nina and her course were more than I expected. A Stimulating and engaging course, in a comfortable and easy going setting. The group was small , which is a great advantage , as it allows you to question and talk at ease. Nina was very clear in her explanations and the course , although challenging was easy to follow thanks to Nina's clear explanations and great manual. Thank you Nina. I will see you again as I intend to do the coaching and master Practitioner courses as soon as possible . Till then I am proud to be a certified Practitioner, by Nina Madden. Jennifer Matthews

I have not yet reviewed any books.