Florence Madden

Florence Madden

Author, Accredited NLP Trainer, experienced management development consultant and Executive Coach

Florence Madden is the co-author of Everyday NLP and author of The Intention Impact Conundrum....has a series of podcasts  'Everyday NLP Bites'. She is accredited NLP trainer working with a range of organisations across the public and private sector. She has a sound track record of achieving change and runs in-house bespoke courses for her clients. In addition to her NLP courses she also runs open courses on 'Personal Effectiveness At Work' and 'Advanced Coaching Skills for Executive Coaches', in the Lake District. More information is available on her website www.florencemadden.co.uk


NLP Practitioner

Trained by Sarah Frossell

NLP Master Practitioner

Trained by Sarah Frossell

NLP Trainer

Trained by Sue Knight

Specialist skills

  • Business Coaching
  • Limiting Beliefs
  • Motivation
  • Stress Management
  • Team Building

Spoken languages

  • English

Practice/Training Locations

Open courses:Cumbria In-House programmes: Nationwide

Training offered

  • Introductory
  • Diploma
  • Practitioner
  • Master Practitioner
  • Specialised Workshops

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Completing the Business Practitioner NLP Course with Florence Madden

The Business Practitioner NLP Course I attended with Florence was just amazing. Florence has a wonderful way of making you feel at ease in everyway while delivering exceptional training. I completed my Executive Coaching Training with Florence five years before and tracked her down as a knew I just wanted the best trainer to give me the NLP training and that is what I achieved. I would recommend her 100% and you will have an amazing training experience too. BOOK NOW is all I can say!

Florence's NLP Coaching Diploma course November/December 2020

I attended Florence’s NLP Coaching Diploma in November/December 2019. Whilst the weather during my stay in the Lake District was wet and windy, the welcome from Florence was anything but! It was warm and generous and I quickly made friends with my fellow course members.

We all came with different levels of knowledge and experience with NLP and coaching. Florence elegantly integrated us all into the course, drawing on our knowledge and helping us to fully participate in and contribute to the course. Her own knowledge of the topics is immense.

I had some experience of both NLP and coaching and my main learning was to use the principle and practices of NLP in a coaching situation. I am sure this will benefit me – and my future clients. Florence reignited my appreciation of NLP and I am moving forward with my ILM Level 7 in Coaching and Mentoring.

Its great value for money and I highly recommend Florence’s course.

Amazing, life changing trainer and author

I have known Florence since 2008, firstly in a professional capacity as a HR Manager when I commissioned Florence to deliver training for senior managers and staff with potential to be senior managers. Florence was already delivering training with our customer services team. What I noticed the most was the incredible impact Florence has on people. Over the years' most of the staff took part in some form of training with Florence. Almost everyone came back with an energy, which was incredible to see. We loved waiting for staff to come back from training with Florence. It was always a joy to see the effect and the impact the training had on them moving forward. We universally termed it 'Florencing'. I was curious to know more.

In 2014 I invested in myself and undertook the NLP Business Practitioner, followed shortly after by coaching training, then Advanced Coaching training and ultimately ANLP Master Practitioner in May last year. In all these courses I attended personally, the quality of the training was consistently superb and the shifts in beliefs I witnessed first hand both in myself and in others was joyful to watch. The way Florence manages this is by working with small groups in stunning locations and with a personal style and attention to person that makes you feel incredibly valued and capable of making great shifts in thinking, and you do. It is an experience beyond any training I have ever been involved in and so say many of the colleagues I trained with or supported to undertake training with Florence.

Florence has now co-authored a book with Eleni Santourini called Everyday NLP (which by the way has a ringing endorsement from Robert Dilts himself!). If you are new to NLP or want a refresh then this is simply the book to buy. Florence and Eleni take the reader through a journey of discovery of the concepts of NLP in a contemporary way, beautifully weaving theory into daily life, sharing their own life experience, experiences many of us share. Everyday NLP is engaging and quite simply an empowering experience.

I appreciate this reference may appear overly glowing, it isn't. Training with Florence is empowering and life changing. Read the book and find out more for yourself!

Excellent Training

I have attended many of Florence's courses over the last 10 years including Personal Effectiveness, NLP Business Practitioner, Master Practitioner and most recently NLP Coaching Diploma. I have been and continue to be impressed with Florence's dedication to ensuring her delegates both meet their learning criteria and have opportunity to feel comfortable asking wider questions. I highly recommend Florence's approach which suits many learning styles and demonstrates her vast knowledge of NLP and coaching.

Holistic Learning Experience

When you arrive on a Florence Madden course its clear from the outset that it will be a positive learning experience. You are met with ease and warmth by someone who has a genuine interest in you and by the time you have finished breakfast you are starting a learning journey with friends!

This all aids to supporting your development and gaining the best from the course, which having attended several of Florence's courses these have helped me personally and professionally in so many ways and I have gained many life long friendships and support networks along the way.

Florence is a superb facilitator and ensures you learn in a way that best suits you to ensure you gain maximum benefit from attending, taking the time to get to know the group so that she can adapt to aid learning.

I have recommended Florence to many people over the years and they have not been disappointed.

Jennifer King

Leadership skills

I have partnered with Florence over the past 3 years to build and deliver a Leadership programme for our management team which aligns with our culture and gives people the skills they need to be able to make a real difference with their teams. The results have been amazing, our leadership style as a business has completely evolved, managers feel that they have the relevant skills to get the most out of their team and the feedback from the sessions has been consistently positive. Florence's relaxed and down to earth approach has been a great fit for our organisation and her contribution has played a key part in our journey.

Introducing and sustaining a coaching style of management

Florence has worked with us for a number of years and has been pivotal in introducing and sustaining a move in our organisation to a coaching style of management. She has delivered coaching programmes for people managers at all levels. Some have been accredited and some introductory and the feedback from everyone, without exception has been that they have had a positive experience, learnt a lot, and will do things differently moving forward. And on a personal level, I first met Florence as a delegate on a level 7 programme and she has helped me in so many ways and on many occasions to develop my own coaching skills. And I am a much more resourceful person as a result!

I have not yet reviewed any books.

This is the personal page of Florence Madden who is accredited by ANLP.

Experienced accredited trainer running NLP certificated courses at Diploma, Practitioner and Master Practitioner level in The Lake District. Also developing bespoke  NLP- based courses in-house for organisations.