The Secret to Excellent Engagement Rapport Archive Professional Development The Secret to Excellent Engagement Rapport Issue 17 Publication Date September 28th 2009 Authors Mindy Gibbins-Klein Engagement involves a heart-to-heart connection with your client, customer, audience or reader. It is based on two parties having similar values, and operating under an umbrella of mutual trust and respect. Thought leaders need to project this trust and respect first, in order to have it returned to them. Is it strange to see the word ‘heart’ in a business book? I have seen the word being used more often recently because our society is changing. Folks are realizing once again that people do business with people. I think for awhile we may have forgotten that.... Professional Development To access the rest of this article, you need to use 1 credit ANLP members get complimentary credits that can be used for purchasing from the Rapport archive - a collection of more than a 1000 high quality articles written by some of the leading voices in the field of NLP. Non-members can buy Rapport credits via the ANLP store. JOIN ANLP BUY RAPPORT CREDITS If you have already purchased this article, you can log in to access it