To Niche or not to Niche

To Niche or not to Niche
Rapport Issue

29

Publication Date

September 28th 2012

Authors

Rasheed Ogunlaru

One of the biggest challenges faced by many new NLP and coaching professionals is whether to niche, how to find their niche and what to specialise in. It is an important question as it will guide all your marketing, the nature of your work and how it is that you are seen and perceived. It is additionally challenging as in the early days, in particular, you may well be finding your way and what suits you, so just picking a niche can be tough. So, how do you make the decision and is there an easy and natural way to do it....

Coaching


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