Elizabeth Pritchard

Elizabeth Pritchard

Personal Strategist, NLP Certification

Elizabeth M Pritchard - 6250 hours supervised training.

If people ask me how I got into ‘all this’, I take ‘all this’ to be my interest in the inner lives of myself and other people.

When I was 16, Julie and I escaped games lessons to read poetry behind the coats in the cloakroom at Bath Convent.

We’d stay up all night sometimes - talking about how life worked.

Julie went on to become an artist and I went to Manchester University to study English & American Literature.

Why American? Because some of the American poets seemed to say it in a real way about that internal experience I was getting very excited about.

Why Manchester? Because I came from a farm in Wiltshire and I’d seen Coronation Street on TV, so I thought that people Up North were sort of gritty, direct and honest.

Back in Wiltshire after University, I became an English teacher and signed up for an Introduction to Counselling course in Trowbridge. This time the people exploring thoughts and feelings were not friends, just people who’d signed up for the course.

I was fascinated, and, of course, carried on ‘talking deep’ to my friends as well.

Then Colin came to rent a room at the farm. There was something very direct about the way he talked to people. It turned out that he’d done one of the Large Group Awareness Trainings in the early 1980s - even larger groups of people talking about deep stuff.

I was fascinated - again - and did the same programme.

Eventually, a telephone marketing business grew out of this seminar. This meant that I was now studying communication and experience full time - and I did for the next 14 years.

NLP was introduced into the telephone marketing business in 1984. We studied it alongside other communication and personal development methodologies.

That business trained over 400,000 people in telephone sales and customer service - and over 100,000 in management skills.

Today, I have over thirty years of NLP experience and 6250 formal training hours which include programmes with the founders of NLP and other global leaders in the field.

Following NLP Master Practitioner Certification, I took the 20 Day Health Certification, then became a coach for a further 20 Days on that programme.

Joseph and I began to offer our own Neuro-Linguistic Programming Certification Courses in 1999.

And, I work in this way - with 'all this' - full time.


NLP Practitioner

Trained by ITS

Specialist skills

  • Anger Management
  • Breakthrough Sessions
  • Business Coaching
  • Career Change
  • Change Management Strategies
  • Confidence Building
  • Facilitation
  • Health and Wellbeing
  • Limiting Beliefs
  • Leadership and Management
  • Motivation
  • Personal Development Coaching
  • Phobias
  • Relationships
  • Stress Management
  • Team Building
  • Working with Young People (with appropriate vetting)

Spoken languages

  • English

Practice/Training Locations

Bristol (UK) Falmouth, Cornwall (UK) UK

Offers virtual sessions

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[Name withheld]

Personal Development

I first met Elizabeth a few years ago when I started my own NLP journey at the practice group she ran at the time. Since then I have attended courses and been a client. She is very modest and and highly knowledgeable. I feel blessed to have met Elizabeth she is gentle, intuitive, sensitive and supportive and I highly recommend her.




Elizabeth beautifully teaches NLP in such a passionate way that it makes learning extremely easy and flows naturally to allow you to gain the maximum experience and knowledge when you are learning NLP with her. I contacted Elizabeth and was filled with confidence I picked the right person to teach me from the moment she first spoke, no matter what aspect of your life you are wanting to improve or change I feel Elizabeth has the key to unlock this for you.

Will Chambers

Helped me to understand myself

I have known and worked with Elizabeth for over 3 years now - her attentiveness, active listening, and ability to help me find the best path for myself has been paramount in my personal and professional life.

Elizabeth's adeptness at covering all different topics (sometimes in a single meeting!) helped me navigate the turbulence of moving roles and jobs, dealing with heartbreak and even moving across the US in a calmer, more productive manner. I would recommend Elizabeth to anyone looking to make the best decisions, day after day, to become the best form of themselves (for them and their loved ones).

Natalie Stevens

Highly Recommended

I first met Elizabeth whilst attending the NLP Practitioner Course in 2011. Firstly, Elizabeth began working on the relationship that I have with my speech impediment, which at that time was at the forefront of my mind. As I continue to see Elizabeth once a year, I find this time very useful to offload different experiences that can negatively impact my speech. Mainly, Elizabeth has helped me to realise that my speech impediment shouldn't overrule my life and has helped to gain a positive relationship with my speech. Overall, Elizabeth is a really lovely lady that has helped me more than she will ever know! Thank you!

Fiona Dudley

I was able to consider different ways of behaving and responding to a family household problem

Before the NLP practice I had become stuck in how I thought about how to handle a multi-generational family household problem. After the exercise which involved me moving around the room and considering the other person from different perspectives I felt much lighter in myself, felt more enabled and that the problem was much smaller than originally thought.

NLP Practitioner Training

I was interested in NLP but unsure of what it all meant really and was it for me?
Elizabeth in her kind straightforward way allowed me to explore on the foundation skills and then decide on my next step.
I loved the learning which was flexible (Covid) and did some very successful work online as well as in person. Elizabeth was encouraging nurturing and incredibly supportive- so you never feel alone with the work and it’s challenges.
I made good friends in my class and enjoyed my breaks away in Falmouth immersing myself totally in the NLP.
So Be prepared for a wonderful journey……. Trust the process and things will change- as if by magic!

Thank you Elizabeth for taking me on that journey of self discovery.

Elizabeth Pritchard review

I have worked with Elizabeth for nearly 10 years now, initially doing an introduction to NLP workshop with her, and over the years I have gone on to do my NLP Practitioner and NLP Master Practitioner training with her. I have also engaged her on several occasions over the years as a personal strategy coach, both when times have been tough and I have needed a strong ally, and also when I have been looking to make major life changes.

Without fail, she has provided me with the space, the perspective and the tools to rise up to challenges and to make brave moves in pursuit of my desires.

As a trainer, Elizabeth is highly knowledgeable and skilled at bringing the subject matter to life. She applies techniques to real world scenarios to ensure that training is valuable and meaningful. She is adaptable and responsive, and always manages to deliver learning in an engaging and fun way.

As a coach, Elizabeth is disarmingly modest in her approach, and plays the role of the curious ally with exceptional skill. She is a highly skilled and attentive listener. She comes alongside you to explore both obstacles and the desired outcomes, and uses attentiveness, gentle curiosity and sensitivity all supported by the vast repertoire of NLP knowledge and tools that she has within her extensive toolkit.

I can honestly say that my life today would be very different had my curiosity not been piqued by those tentative steps I took in exploring NLP with Elizabeth a decade ago. My life is infinitely more rewarding, both personally and professionally and I am resourced in ways I could not have imagined possible.

I would highly recommend Elizabeth as a trainer and a coach.

Lisa Dick

Training with Elizabeth was a transformational experience!

Elizabeth's communication skills are mind blowingly life changing.

Since training with her 10 years ago, I have gone on to be fully self employed living my dream life.

My internal chatter has become much friendlier and kinder and I have the skills aswell as the resources to focus on goals and make them happen.

I didnt have the funds to train back then so took out a loan in order to do the course. This has come back to me ten fold!

Elizabeth Pritchard, thank you so much for continuing to train others in the practice of NLP so that many more people have the opportunity to live the life of their choosing.
I highly recommend you sign up for Elizabeths trainings.

Life Changing and Changing Life

I originally attended the course as part of studying psychology and human behavior for a Life Sciences degree. I saw the course as an investment. Little did I know that studying with Elizabeth and using NLP would be such a life-changing experience, leading to a complete change in my circumstances and future.
As someone who was diagnosed late in life as being neurodiverse, I had struggled to be heard and taken seriously. After completing the course I went on to study for a degree in geology at a prestigious mining school in Cornwall. Since graduating I have worked in many countries in Africa and Oceania. Not in my wildest dreams had I ever dreamt of the life I have had so far, the relationships I have built, and the confidence that allows me to continue to be heard as a professional in my field. Elizabeth and NLP continue to be part of my life now and in the years to come.

Tracey Watts

A fantastic, enlightening experience

I have recently completed Elizabeth's 20 day Practitioner Course. It has been a fantastic experience. Elizabeth's delivery of the course was great and I have both learnt new skills and learnt so much about myself. I would highly recommend her.

A practical book for everyday sporting use

Reviewing: Sporting Excellence: Optimising Sports Performance Using NLP

Section One - Background - is a good summary of both sports psychology and NLP. I particularly enjoyed the emphasis that this is not about positive thinking.

In Section Two, boxes labelled 'Activity' start to appear - and continue throughout the book. These are clear and useable. Some are recognisable NLP techniques like Circle of Excellence or SWISH and others seem to be created by the author.

Section Three ('Building And Improving') contains Chapter Ten 'Create a Successful Approach' - about Meta Programmes, Chapter Eleven 'Develop Strategies For Success' - some tips on modelling and Chapter Fifteen 'Pay Attention To What Works' - about submodalities.

Section Four is about 'Coaching Yourself'.
In Chapter Twenty Five 'Use Relaxation Techniques', there is a reference to Autogenic Training as an alternative to hypnosis - but why? I feel that a bit more information is needed.

There is a useful glossary and bibliography.

The excellent case study (Andy) on pages 42 and 43, shows the effectiveness of mental rehearsal even without physical practice. I would have liked more of these kinds of stories. The theory is expounded well, and the practical instructions are clear, but the stories of application are missing.

First published in 1999, the references to particular sports people seem dated now.
At the same time, I would have liked to hear more about Kevin Keegan, for example, who is often quoted. What was his involvement with this book? Again, it feels like the 'story part' is missing.

Much needed credibility for NLP

Reviewing: The NLP Professional (2nd edition)

This second edition of 'The NLP Professional' by Karen Falconer, CEO of ANLP International CIC, provides a sensible 'real-world' antidote to the over-claiming, rival-bashing lack of professionalism all too often seen in the hothouse called 'The NLP World'.

She is polite and generous about the diversity available in this 'world' and urges collaboration and co-operation.

Her language is accessible, making this book easy to read as well as honest, comprehensive and well-referenced.

Karen's sensitive and professional manner shines through, especially when she is discussing topics which could be seen as contentious.

Highly recommended for NLP Professionals, both those starting out and those with established businesses.

Two doctors who know what they are talking about!

Reviewing: Smoke-Free And No Buts!

This thin book (63 pages), with cartoon-type illustrations, is an excellent resource for people wanting to stop smoking, or for those helping them to do so. The authors have many years of experience in this field and teach hypnotic techniques to dentists and other doctors.
They separate physical and psychological dependence and deal with each separately.
Published in 1998, some would disagree now about the 'left and right brain' arguments. Nevertheless, 'getting in touch with the unconscious' works as an idea and the suggestions (and proposed script) in Chapter Two support this well.
Chapter Three (Setting Your Goal) makes good use of NLP ideas like timelines, visualisation and association/dissociation.
Chapter Four makes practical suggestions about dealing with the physical side of cigarette dependence.
Chapter Five - on psychological dependency - provides useful scripts and techniques.
Chapter Six is about 'getting conscious' of the habit - for example, it had never occurred to me to suggest people use their feet to smoke!
Chapter Seven - Lapses and Maintenance.
Chapter Eight - Conclusion.
A very good book to read through quickly, then return to when required.

More than an 'introduction'

Reviewing: Reflective Practice and Personal Development in Counselling and Psychotherapy

Reflective practice is a vital part of counselling and psychotherapy training and practice. This useful book reports on what it is, why it is important, and how to use different models for reflection and reflective practice to enhance your personal and professional development, as well as your work with clients.

The book moves from a history of reflective practice through to new models and developments in research, explaining many academic terms on the way. There are also detailed academic references throughout. I've seen it described elsewhere as an 'introduction' but I thought it was more than that!

Useful and practical activities are included, and the book comes alive through pertinent case studies.

I particularly enjoyed reading the sections on supervision and creative writing.

A comprehensive summary of difference and diversity, as it is today

Reviewing: Working with difference and diversity in counselling and psychotherapy

'This book aims to challenge and support you in thinking about differences that you would rather not acknowledge and to reflect upon your understanding of, and attitude towards, those that you do'...(Introduction)

This book is well researched and well-referenced (14 pages of detailed references). Some material is academic, some popular, and I was pleased to see that even novels are included. The index works and is important for quick reference.

The origin of and background to many popular terms like 'white privilege, 'institutional racism' and 'microaggressions' is explored and explained in detail.

Race, class, poverty, religion, gender, sexuality, and disability are thoroughly explored.

Identity is discussed individually, socially, and therapeutically.

The case study examples are frequent, relevant, and helpful.

I particularly enjoyed Chapter 11 Challenges to Communication 'Did you get my message' - about taking care with language, how to contract and working with an interpreter.

This book surprised me!

Reviewing: Adventures In Coaching

Benjamin Dowman chooses an 'Alice in Wonderland' theme for this book on coaching and it works!

The book's very carefully written.

The author's descriptions of coaching processes (e.g. The Grow Model, Perceptual Positions) are both precise and accurate.
It's well organised: Chapter 1 explains exactly what the rest of the book is about, and each chapter ends with a summary of itself.

The concepts described in the book start simply and increase in complexity, chapter by chapter.

There is direct explanation of important ideas (e.g. Contracting, Supervision) as well as metaphors/examples to support that explanation - very thorough.

If it were not heretical to say so, I'd even suggest that it would be possible to coach someone effectively just by following the instructions in this book! :)

I hated social events

Reviewing: Be the Life and Soul of the Party: Socialising for Success

I first met Clare around 1999. At that time, I hated (and feared) social events. Clare surprised me. She didn't talk about how to survive, but how to have fun!

I was one of those 'intense' people, with no idea how to chat! Clare explained that good 'starter' topics could be 'the person's connection with the event' or 'comments about the location (if positive)' (p.143) Lightbulb moment! Less 'I' or 'you' and more 'we' or 'they'! This simple piece of advice has helped me enormously over the last 20 years, and the book if full of many, many more tips like this! I recommend it.

Both a reading and a reference book

Reviewing: Magic of Metaphor: 77 Stories for Teachers, Trainers and Therapists

The book is a wonderful read in itself - cover to cover!

The stories included in this book are practically useful, and (even better!) they are well classified and easy to find again!

The 'Some ways to use the metaphors and stories in this book' section at the back of the book is excellent and can be used as a way of 'getting started with the use of metaphor'.

A book to refer to again and again

Reviewing: Beliefs - Second Edition; Pathways to Health & Well-Being

A comprehensive manual - about identifying, classifying, changing and working with beliefs in many different ways.

Very much about 'how to', this book is full of examples, case studies and instructions.

NLP and health applications are also included.

A book to read, keep, and refer to often.

I hated social events

Reviewing: Be the Life and Soul of the Party: Socialising for Success

I first met Clare around 1999. At that time, I hated (and feared) social events. Clare surprised me. She didn't talk about how to survive, but how to have fun!
I was one of those 'intense' people, with no idea how to chat! Clare explained that good 'starter' topics could be 'the person's connection with the event' or 'comments about the location (if positive)' (p.143) Lightbulb moment! Less 'I' or 'you' and more 'we' or 'they'! This simple piece of advice has helped me enormously over the last 20 years, and the book if full of many, many more tips like this! I recommend it.

The Clean Language Manual

Reviewing: Metaphors in Mind: Transformation Through Symbolic Modelling

I'd say this was a reference book rather than 'a good read'. I'm glad to have it on my shelves. I'm not a Clean Language practitioner, and that's why I find it useful for looking up key concepts.

My favourite NLP introductory book

Reviewing: Introducing NLP Neuro-Linguistic Programming

An easy read. Yet not oversimplified. Joseph O'Connor is a good writer, and this is written rather than just taken from the transcript of a training. All the main points of a Practitioner course are covered, although not in depth.

I use this book often as a reference book

Reviewing: Heart of the Mind: Engaging Your Inner Power to Change with Neurolinguistic Programming

I use this book often as a reference book for working with healing, criticism, grief, shame and timelines. The short chapters are labelled well for reference and I often find something unexpected - a new idea, a new insight. One to have on the NLP shelf.

Andy Smith writes really well on all NLP topics

Reviewing: Achieve Your Goals

Andy Smith writes really well on all NLP topics. Simply put, easy to follow, already recommended to people on my NLP courses.