Myths of modelling Rapport Archive Author Interview Myths of modelling Rapport Issue 38 Publication Date April 28th 2014 Authors Fran Burgess There are unchallenged myths surrounding the process of NLP Modelling, sound bites that get trotted out without the speaker having any real understanding of the whole process. These myths are handed down possibly from trainers who don’t know enough to question them. As a result, this folklore limits the huge potential of modelling, prejudices a needful market, and prolongs the embryonic understanding of the early developers.... Author Interview To access the rest of this article, you need to use 1 credit ANLP members get complimentary credits that can be used for purchasing from the Rapport archive - a collection of more than a 1000 high quality articles written by some of the leading voices in the field of NLP. Non-members can buy Rapport credits via the ANLP store. JOIN ANLP BUY RAPPORT CREDITS If you have already purchased this article, you can log in to access it