The Value of Case Studies

“People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study.” (https://optinmonster.com/5-reasons-you-need-to-invest-in-case-studies-right-now/)

There are so many ways to write a case study…Google it and you will find several thousand pages on “the best way to write a case study…”. 

ANLP have given you a very simple structure and guidance to add your own case studies to your Member Profile…so why are case studies important?

The use of “stories” in Marketing is now almost automatic.  The direct, underlying or subliminal message of the brand, product or service is important in giving the consumer VAK interaction in the first instance and, depending on the mode, the “story” can give so much more…

Enter, the Case Study…

There are several ways to approach this and we have developed the Four Es of Case Studies:

Evidence:  Sometimes called “narrative evidence” a case study is a factual, solution-centric narrative of how a challenge has been identified, worked on and resolved.

Empathy:  The narrative, whilst being more formal than a “story”, demonstrates that the author has a clear understanding of the challenge(s) and the surrounding ecology and how they have worked with the client towards a solution.

Explicit:  Each case study highlights a specific challenge-solution description rather than a generic “one-size-fits-all” approach. Case studies are not usually metaphors…

Endorsement:  Implicit in a case study is the endorsement of the client, even if the case study is anonymised. It tells the reader that you have resolved a challenge for the client involved.

The challenge with having an online presence is to build rapport and trust with potential clients without ever meeting them or being able to apply sensory acuity and calibration!  What’s left is your online footprint…your profile…that gives succinct information about you and what you do to anyone searching for a solution. The more case studies you have, the more credibility you give to your work and methods.

The formality of a case study gives credibility to the content because it is structured and concise. A story can often be a metaphor and may deliberately invite cognitive wandering in the reader…A case study keeps the reader focused.

CHALLENGE: What was the presenting challenge/problem?

CHALLENGE: How did the challenge effect the client?

NLP SOLUTION: What did you do to empower your client to move forward and make the changes they wanted?

RESULT: What did the client say about their experience?

Let your potential clients know how good you are at what you do…log in and set up some case studies now.

For more information, watch the How To video here